Product Marketing Manager (Exchange Product)

About the Role

The successful candidate will be responsible for leading the go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement. This involves partnering with product and strategy teams to own the roadmap for the Exchange vertical, developing value propositions that differentiate the platform in a competitive market, and defining user personas to map tailored journeys for each segment.

As a key member of the team, the Product Marketing Manager will work in close collaboration with cross-functional teams, including product, growth, and data analytics, to align feature rollouts, growth campaigns, and user insights into cohesive narratives. The role demands a high level of creativity, analytical mindset, and excellent communication skills to simplify complex ideas and tell stories that convert.

What You Will Do

• Partner with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate the platform in a competitive global market.
• Define user personas and map tailored journeys for each segment.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.
• Manage the go-to-market planning for feature launches, conceptualizing integrated marketing campaigns across in-app, email, web, social, and earned media.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows.
• Define KPIs across funnel metrics, retention, and campaign impact, reporting using tools like GA4, Tableau, and Mixpanel.

What We Are Looking For

• 3 to 5 years of experience in product marketing, ideally with a background in crypto.
• Proven success in launching and scaling B2C products or platforms, growing adoption and revenue sustainably.
• Excellent communication and copywriting skills, with the ability to simplify complex ideas.
• Highly collaborative, with experience working cross-functionally in fast-paced environments and a bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience with tools like GA4, Excel, and data visualization platforms.
• Strong understanding of the crypto market and its trends.
• Ability to work in a remote environment and collaborate with global teams.

Nice to Have

• Experience in managing and executing global marketing campaigns.
• Knowledge of blockchain technology and its applications.
• Familiarity with regulatory environments in different regions.
• Certification in marketing or a related field.
• Experience with agile project management methodologies.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading company in the crypto space.
• Collaborative and dynamic work environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies.
• Recognition and reward for outstanding performance.

• Understand the crypto market: Before applying, make sure you have a solid understanding of the crypto space, its trends, and regulatory environments.
• Highlight your analytical skills: Showcase your proficiency in tools like GA4, Excel, and data visualization platforms.
• Prepare to talk about your experience: Be ready to discuss your experience in product marketing, especially if you have a background in crypto.
• Showcase your creative side: Demonstrate your ability to simplify complex ideas and tell stories that convert through your portfolio or previous work.
• Research the company culture: Understand Crypto.com's mission, values, and work environment to see if it aligns with your goals and expectations.
• Be prepared for a competitive process: The hiring process for this role may be competitive, so make sure you stand out by highlighting your unique skills and experiences.
• Ask about growth opportunities: In your interviews, ask about opportunities for professional growth and development within the company.