Product Marketing Manager, Experiment

About the Role

The successful candidate will be responsible for developing and owning product-level messaging and positioning across products, key personas, and use cases. You will create and maintain high-impact content and sales enablement assets to support go-to-market efforts and partner cross-functionally with product, sales, customer success, and demand generation teams to align go-to-market with market needs and buyer journeys.

Amplitude's commitment to diversity, equity, and inclusion is unwavering, and the company strives to create an environment of inclusion focused on psychological safety, empathy, and human connection. As a Product Marketing Manager, you will be an integral part of this mission, working closely with the team to drive innovation and customer adoption.

What You Will Do

• Develop and own product-level messaging and positioning across products, key personas, and use cases
• Create and maintain high-impact content and sales enablement assets to support go-to-market efforts
• Partner cross-functionally with product, sales, customer success, and demand generation teams to align go-to-market with market needs and buyer journeys
• Drive integrated launches and campaigns to maximize impact and drive land and expand
• Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy
• Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging
• Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback
• Develop and maintain a deep understanding of Amplitude's products and services, including experimentation products
• Collaborate with the product team to inform product roadmaps and ensure alignment with market needs
• Work closely with the sales team to develop and execute account plans and strategies

What We Are Looking For

• 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments
• Proven success in product marketing or similar product marketing role in scaling adoption with enterprise customers
• Experience with experimentation products (A/B testing, feature experimentation, or feature flags) is a plus
• Strong storytelling skills and the ability to translate technical concepts into compelling messaging
• Experience working closely with product, demand generation, brand, and sales teams
• Skilled in customer research, market segmentation, and competitive intelligence
• Adept at building sales tools and working with enablement teams
• Excellent project management and cross-functional leadership abilities
• Strong analytical and problem-solving skills, with the ability to analyze data and inform marketing strategies
• Proficiency in tools such as Excel, and experience with data analysis and visualization tools

Nice to Have

• Hands-on experience with digital analytics and Amplitude is a plus
• Familiarity with the experimentation products and their applications
• Experience working in a remote environment and collaborating with distributed teams
• Certification in product marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading AI analytics platform and drive innovation in the industry
• Collaborative and dynamic work environment with a team of experienced professionals
• Flexible working hours and remote work options
• Professional development opportunities and access to training and resources
• Recognition and reward for outstanding performance and contributions to the company
• Comprehensive health and wellness package, including mental health support
• Generous parental leave policy and family-friendly benefits
• Access to the latest tools and technologies, including Amplitude's own products and services

• Develop a strong understanding of Amplitude's products and services, including experimentation products, to stand out in the application process.
• Showcase your ability to analyze data and inform marketing strategies, and be prepared to provide examples of successful product launches or campaigns you have led.
• Highlight your experience working with cross-functional teams, including product, sales, and customer success, and demonstrate your ability to collaborate and drive results.
• Prepare to discuss your experience with customer research, market segmentation, and competitive intelligence, and be ready to provide examples of how you have applied these skills in previous roles.
• Be prepared to walk through your process for developing and maintaining high-impact content and sales enablement assets, and highlight your ability to measure and optimize the effectiveness of solution marketing programs.
• Research Amplitude's commitment to diversity, equity, and inclusion, and be prepared to discuss how you can contribute to this mission and support the company's goals.
• Develop a portfolio of your work, including examples of successful product launches, campaigns, and marketing materials, to demonstrate your skills and experience to potential employers.