Product Marketing Manager
WFA Digital Insight
The demand for skilled product marketing managers has surged in recent years, with a 25% increase in job postings for B2B SaaS companies. As the remote job market continues to grow, professionals with expertise in GTM strategy and customer insight are in high demand. Harris, a leading company in the UK, is seeking a talented Product Marketing Manager to drive sector-specific go-to-market strategies. With the company's commitment to innovation and customer satisfaction, this role offers a unique opportunity for professionals to showcase their skills and expertise. Before applying, candidates should be prepared to demonstrate their ability to translate complex technical capabilities into clear customer value and narratives.
Job Description
About the Role
The Product Marketing Manager role at Harris is a critical position that requires a deep understanding of the company's products and services, as well as the ability to develop and execute effective go-to-market strategies. As a Product Marketing Manager, you will be responsible for defining and executing sector-specific go-to-market strategies, developing messaging, and building a feedback loop between customers and product development. You will work closely with cross-functional teams, including sales, marketing, and product development, to drive business growth and customer satisfaction.The role is based in the UK and offers a competitive benefits package, including a lifestyle reward and generous holiday entitlement. The company is committed to innovation and customer satisfaction, and the successful candidate will be expected to embody these values.
As a Product Marketing Manager at Harris, you will be part of a dynamic team that is passionate about delivering exceptional customer experiences. You will have the opportunity to work with a range of products and services, and to develop and execute strategies that drive business growth and customer satisfaction.
What You Will Do
- Develop and execute sector-specific go-to-market strategies that drive business growth and customer satisfaction
- Conduct market research and analyze customer feedback to inform product development and marketing strategies
- Collaborate with cross-functional teams, including sales, marketing, and product development, to drive business growth and customer satisfaction
- Develop and execute product launch plans, including messaging, positioning, and sales enablement
- Build and maintain relationships with key customers and stakeholders to drive business growth and customer satisfaction
- Develop and manage product marketing budgets, including planning and forecasting
- Conduct competitor research and analysis to stay up-to-date with market trends and competitor activity
- Develop and execute customer insight strategies that drive business growth and customer satisfaction
- Collaborate with the sales team to develop and execute sales enablement strategies
- Develop and execute product positioning and messaging strategies
What We Are Looking For
- 5+ years of experience in B2B product marketing, preferably in the software or technology industry
- Proven ability to develop and execute effective go-to-market strategies that drive business growth and customer satisfaction
- Strong understanding of customer needs and preferences, and the ability to develop and execute customer insight strategies
- Excellent writing and presentation skills, with the ability to communicate complex technical information in a clear and concise manner
- Strong analytical and problem-solving skills, with the ability to analyze market trends and customer feedback
- Experience working with cross-functional teams, including sales, marketing, and product development
- Strong project management skills, with the ability to manage multiple projects and priorities
- Experience with GTM strategy and execution
- Strong understanding of Excel and other data analysis tools
Nice to Have
- Experience working in the UK market, with a strong understanding of UK customer needs and preferences
- Experience working in the software or technology industry, with a strong understanding of software or technology products and services
- Certification in product marketing or a related field
- Experience working with agile methodologies and tools, such as Jira or Asana
Benefits and Perks
- Extremely competitive UK employee benefits programme
- 5 Personal Days leave entitlement
- 25 days holiday and bank holidays
- Annual Lifestyle Reward of £325 per annum/pro rata
- Opportunity to work with a leading company in the UK, with a strong commitment to innovation and customer satisfaction
- Opportunity to work with a dynamic and passionate team, with a strong focus on collaboration and teamwork
- Flexible working hours and remote work options
- Professional development opportunities, including training and certification programs
- Access to cutting-edge technology and tools, including data analysis and marketing automation software
How to Stand Out
- Develop a strong understanding of GTM strategy and execution, including the ability to analyze market trends and customer feedback.
- Build a portfolio of your work, including case studies and examples of successful product launches and marketing campaigns.
- Practice your presentation skills, including the ability to communicate complex technical information in a clear and concise manner.
- Research the company and the role, including the company's products and services, mission and values, and culture and work environment.
- Be prepared to ask questions during the interview process, including questions about the company's products and services, mission and values, and culture and work environment.
- Highlight your analytical and problem-solving skills, including your experience working with data analysis tools and software.
- Emphasize your ability to work collaboratively with cross-functional teams, including sales, marketing, and product development.
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