Product Marketing Manager II
WFA Digital Insight
As demand for digital marketing specialists continues to surge, with a notable 25% increase in job openings over the last year, skilled professionals are in high demand. The role of a Product Marketing Manager II is particularly crucial, requiring a blend of strategic thinking, technical savvy, and market insight. Impact, a pioneer in commerce partnership marketing, stands out for its innovative approach to enabling businesses to scale partnerships across the customer journey. With over 5,000 global brands relying on its platform, this is an opportunity to make a significant impact. Before applying, candidates should be aware that a deep understanding of GTM strategies, proficiency in tools like Adjust and Excel, and experience in product launches are key assets.
Job Description
About the Role
The Product Marketing Manager II position at Impact is a pivotal role that involves developing and executing go-to-market strategies to bring the company's products to life in the market. This involves working closely with cross-functional teams including product, sales, and marketing to craft compelling positioning and messaging, enable the sales team, and drive awareness and adoption across the target audience. The role requires a high level of autonomy, with the ability to adjust strategies based on data insights.As a Product Marketing Manager II, you will be at the forefront of launching new products, managing the end-to-end process, and ensuring that all stakeholders are aligned and informed throughout. This role is not just about marketing; it's about understanding the customer journey, identifying opportunities for growth, and developing scalable solutions that meet the evolving needs of Impact's clients.
The team you will be working with is dynamic and growth-oriented, with a focus on innovation and customer satisfaction. Impact values collaboration, creativity, and data-driven decision-making, making this an exciting and challenging environment for a professional looking to grow their career in product marketing.
What You Will Do
- Own positioning and messaging for a defined product area, serving as a subject matter expert across sales, product, and marketing teams.
- Lead end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines, with the autonomy to adjust course based on data insights.
- Design and run Voice of Customer programs, including interviews, Alpha/Beta testing, and multi-method research, and translate findings into actionable product and marketing strategies.
- Drive adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
- Influence the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
- Maintain deep competitive expertise, develop and update competitive positioning, and train the field on how to win against key rivals.
- Ensure messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
- Collaborate with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
- Contribute to Pricing & Packaging recommendations using market research and customer value data.
- Lead cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.
What We Are Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
- 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.
- Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value.
- Experience leading product launches end-to-end across cross-functional teams.
- Strong research and analytical skills, with comfort in designing and running VoC studies, interpreting win/loss data, and turning insights into strategy.
- Demonstrated ability to influence stakeholders and drive decision-making through data-driven insights.
- Proficiency in GTM, Adjust, and Excel, with the ability to learn and adapt to new tools and technologies.
- Excellent communication and interpersonal skills, with the ability to work effectively in a remote, distributed team environment.
Nice to Have
- Experience with CRM software and project management tools.
- Certification in marketing or a related field.
- Experience working in a fast-paced, growth-oriented company.
- Knowledge of the commerce partnership marketing industry.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a leading commerce partnership marketing platform.
- Collaborative, dynamic work environment with a focus on innovation and customer satisfaction.
- Professional development opportunities, including training and education.
- Flexible, remote work arrangements.
- Access to the latest tools and technologies in marketing and product development.
- Recognition and reward for outstanding performance and contributions to the company's growth.
How to Stand Out
- Tip: Highlight your experience with GTM strategies and tools like Adjust and Excel in your resume and cover letter.
- Ensure your portfolio includes examples of successful product launches and marketing campaigns you've led.
- Practice your presentation skills, as the ability to communicate complex product information effectively is key.
- Research Impact's current products and services to understand their market position and how you can contribute to their growth.
- Be prepared to discuss your approach to Voice of Customer programs and how you've used research to inform product and marketing strategies in the past.
- Show enthusiasm for the commerce partnership marketing industry and a willingness to learn and adapt to new challenges and opportunities.
- Prepare questions about the company culture, team dynamics, and opportunities for professional growth to ask during the interview.
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