Product Marketing Manager, Monetization

Figma·Remote(San Francisco, CA • New York, NY • United States)

Marketing

WFA Digital Insight

The demand for skilled product marketing professionals in the tech industry has grown significantly, with a 25% increase in job openings over the past year. Figma, a leading design and collaboration platform, is seeking a Product Marketing Manager to drive its monetization efforts. With the rise of remote work, companies are looking for experts who can develop and execute effective go-to-market strategies, making this role a highly sought-after position. As the industry continues to evolve, professionals with experience in product marketing, especially those with a background in monetization and enterprise sales, are in high demand. Before applying, candidates should be prepared to showcase their expertise in developing clear and concise customer communications, as well as their ability to collaborate with cross-functional teams.

Job Description

About the Role

The Product Marketing Manager, Monetization at Figma will play a crucial role in shaping the company's monetization strategy and developing go-to-market plans for new product launches. This position requires a highly skilled professional with experience in product marketing, particularly in the areas of billing, pricing, and monetization. The successful candidate will be responsible for crafting clear and concise customer communications, developing go-to-market strategies, and collaborating with cross-functional teams to drive business growth.

As a key member of the product marketing team, the Product Marketing Manager, Monetization will work closely with the Product Growth and Monetization teams to develop and execute marketing strategies that drive revenue growth. This will involve analyzing market trends, identifying opportunities for growth, and developing targeted marketing campaigns to reach key customer segments.

Figma's platform is used by some of the world's largest companies, and the Product Marketing Manager, Monetization will be responsible for developing marketing strategies that meet the needs of these enterprise customers. This will involve working closely with the sales team to develop targeted marketing campaigns, as well as collaborating with the product team to develop new features and functionality that meet the needs of enterprise customers.

What You Will Do

Develop and execute go-to-market strategies for new product launches, including external communications, messaging, and launch planning
Craft clear and concise customer communications to help admins and buyers navigate complex product changes
Collaborate with the Product Growth and Monetization teams to develop and execute marketing strategies that drive revenue growth
Develop targeted marketing campaigns to reach key customer segments, including enterprise customers
Work closely with the sales team to develop sales enablement materials and training programs
Analyze market trends and identify opportunities for growth
Develop and execute marketing strategies to drive customer retention and upsell
Collaborate with cross-functional teams, including product, sales, and customer success, to drive business growth
Develop and manage budgets for marketing campaigns and programs
Measure and analyze campaign effectiveness, making data-driven decisions to optimize marketing strategies

What We Are Looking For

5+ years of experience in product marketing, with a focus on monetization and enterprise sales
Proven track record of developing and executing successful go-to-market strategies
Experience crafting clear and concise customer communications, particularly in the areas of billing, pricing, and monetization
Strong analytical and problem-solving skills, with the ability to analyze market trends and identify opportunities for growth
Experience working with cross-functional teams, including product, sales, and customer success
Strong communication and interpersonal skills, with the ability to collaborate with stakeholders at all levels
Experience with marketing automation platforms and tools, such as Marketo or Pardot
Experience with data analysis and metrics, including Google Analytics and SQL

Nice to Have

Experience with consumption-based or usage-based pricing models
Background marketing to admin, IT, or procurement personas at large enterprises
Experience with AI product marketing or marketing AI-powered features
Experience working in a fast-paced, rapidly changing environment
Familiarity with design and collaboration tools, such as Figma or Sketch

Benefits and Perks

Competitive salary and equity package
Comprehensive health, dental, and vision insurance
Flexible PTO policy, with a minimum of 4 weeks paid vacation per year
Remote work stipend, with the ability to work from anywhere in the US
Access to professional development opportunities, including training and education programs
Collaborative and dynamic work environment, with a team of experienced professionals
Opportunity to work on a leading design and collaboration platform, with a strong focus on innovation and growth
Access to the latest technology and tools, including Macs, software, and other equipment
Snacks, meals, and other perks, including a fully stocked kitchen and on-site fitness classes

How to Stand Out

Be prepared to showcase your experience in developing and executing go-to-market strategies, particularly in the areas of billing, pricing, and monetization.
Highlight your ability to craft clear and concise customer communications, particularly in complex product changes.
Emphasize your analytical and problem-solving skills, with the ability to analyze market trends and identify opportunities for growth.
Show your experience working with cross-functional teams, including product, sales, and customer success.
Be prepared to discuss your experience with marketing automation platforms and tools, such as Marketo or Pardot.
Highlight your knowledge of data analysis and metrics, including Google Analytics and SQL.
Be prepared to discuss your experience working in a fast-paced, rapidly changing environment, and your ability to adapt to new challenges and priorities.

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