Product Marketing Manager

About the Role

The role is based in San Francisco but offers remote work options, providing flexibility and work-life balance. As a key member of the marketing team, you'll report to the Director of Marketing and collaborate with various stakeholders to drive product success.

In this fast-paced environment, you'll need to be adaptable, data-driven, and customer-centric, with a passion for storytelling and simplifying complex concepts. Your primary focus will be on product marketing strategies that resonate with customers and drive business outcomes.

What You Will Do

• Develop and execute go-to-market strategies for new product launches, focusing on customer needs and market trends.
• Create compelling narratives and messaging that differentiate Perplexity's products and resonate with target audiences.
• Collaborate with sales teams to equip them with the tools, training, and content needed to successfully pitch products to customers.
• Work closely with product teams to understand product roadmaps, features, and benefits, and translate these into market-facing stories.
• Design and implement metrics to measure the success of product launches and marketing campaigns, using data to inform future strategies.
• Lead the development of sales enablement materials, including competitive analyses, product positioning, and customer success stories.
• Manage and maintain a keen understanding of the competitive landscape and market trends, applying this insight to improve product marketing strategies.
• Develop and manage budgets for product marketing initiatives, ensuring ROI is maximized.
• Foster strong relationships with key stakeholders, including product managers, sales leaders, and customer success teams, to ensure alignment and effective execution of product marketing strategies.

What We Are Looking For

• 5+ years of experience in product marketing, with a track record of successful product launches and marketing campaigns.
• Proven ability to distill complex technical concepts into simple, compelling narratives that resonate with various audiences.
• Experience in high-growth technology companies, with a deep understanding of the challenges and opportunities in these environments.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent storytelling and presentation skills, with the ability to engage and persuade both internal and external stakeholders.
• Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines with ease.
• Strong collaboration and influencing skills, with the ability to work effectively with cross-functional teams.

Nice to Have

• Experience with marketing automation tools and CRM systems.
• Certification in product marketing or a related field.
• Background in technology or a related industry, with a deep understanding of the trends and challenges facing Perplexity's customers.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible PTO policy and remote work options.
• Access to the latest tools and technologies.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• Recognition and reward for outstanding performance.
• Access to mental health and wellness programs.
• Employee resource groups and diversity and inclusion initiatives.

• Develop a strong portfolio: Showcase your experience in product marketing, especially in high-growth tech companies, highlighting successes and challenges.
• Highlight your analytical skills: Be prepared to discuss how you use data to inform marketing strategies and measure campaign success.
• Prepare to talk about storytelling: Share examples of how you've simplified complex concepts into compelling narratives that drive customer engagement.
• Show your understanding of the market: Demonstrate knowledge of current market trends, competitors, and customer needs, and how these insights inform your marketing strategies.
• Be ready to discuss collaboration: Provide examples of how you've worked with cross-functional teams, including sales, product, and customer success, to drive product success.
• Emphasize your ability to adapt: Highlight your experience working in fast-paced environments and your ability to prioritize multiple projects and deadlines.
• Research Perplexity: Understand the company's mission, products, and values, and be prepared to discuss how your skills and experience align with these.