Product Marketing Manager, Platform
WFA Digital Insight
The demand for skilled product marketing professionals in the AI sector has grown significantly, with a 25% increase in job postings over the past year. Openai's commitment to responsible AI adoption presents a unique opportunity for marketers to make a meaningful impact. As the job market continues to shift towards remote work, candidates with experience in GTM strategy and platform marketing are in high demand. With Openai's focus on enterprise solutions, candidates should be prepared to demonstrate their understanding of B2B marketing and AI technologies. Before applying, consider the company's mission and how your skills align with their goals.
Job Description
About the Role
The Product Marketing Manager will play a crucial role in establishing Openai's platform business, focusing on developing and executing strategies that drive awareness, engagement, and usage amongst core audiences. This involves working closely with cross-functional teams, including Product, Sales, and Engineering, to create a cohesive customer experience. The successful candidate will be responsible for defining the category, narrative, and value proposition for Openai as the intelligence layer inside the enterprise.As a senior product marketing leader, you will be expected to take a data-driven approach to understand customer needs and challenges, ensuring that their voices are reflected in product development and messaging. Your expertise in GTM strategy will be essential in determining target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale.
What You Will Do
- Help establish a new enterprise market for Openai by defining the category, narrative, and value proposition
- Own end-to-end product marketing for a net-new business, from early product definition through launch, adoption, usage, and expansion
- Partner deeply with Product to shape strategy and roadmap, translating customer needs, market insight, and competitive context into clear product and packaging guidance
- Define GTM strategy in tandem with Sales, determining target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale
- Differentiate Openai in a competitive enterprise landscape by articulating how Openai's approach compares to and competes with cloud and infrastructure providers
- Figure out segmentation, adoption, and usage strategy, identifying who we sell to, how customers get started, how they realize value, and how usage grows over time
- Build the foundation from scratch, creating core narratives, positioning, sales enablement, launch frameworks, and internal alignment for a business that is just getting started
- Operate as an owner, taking accountability for how this product shows up in the market and how it succeeds commercially
What We Are Looking For
- 15+ years of experience in product marketing, GTM, or related roles in enterprise, B2B, or platform businesses
- Experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams
- Ability to translate complex technology into clear, differentiated enterprise value narratives
- Strong cross-functional partnership skills, particularly with Product and Sales teams
- Experience working without a fully defined playbook and being motivated by ownership and impact
- Ability to think holistically about market creation, segmentation, adoption, usage, and competition
- Strong analytical and problem-solving skills, with the ability to drive data-driven decisions
Nice to Have
- Experience in the AI or tech industry, with a deep understanding of enterprise solutions
- Familiarity with sales enablement tools and technologies
- Knowledge of cloud and infrastructure providers, with an understanding of how Openai's approach compares and competes
Benefits and Perks
- Opportunity to work with a cutting-edge AI technology company
- Collaborative and dynamic work environment
- Flexible remote work arrangements
- Access to professional development and growth opportunities
- Comprehensive benefits package, including health insurance and retirement planning
- Generous paid time off and holidays
- Remote work stipend and equipment allowance
How to Stand Out
- Be prepared to demonstrate your understanding of GTM strategy and platform marketing, with specific examples from your experience.
- Showcase your ability to think holistically about market creation, segmentation, adoption, usage, and competition.
- Highlight your experience working with cross-functional teams, particularly with Product and Sales.
- Make sure your resume and cover letter are tailored to the role, with a focus on your achievements and impact in previous positions.
- Prepare to discuss your experience with data-driven decision making and analytical tools.
- Research Openai's mission and values, and be ready to discuss how your skills and experience align with their goals.
- Be prepared to provide examples of how you have handled ambiguity and uncertainty in previous roles, and how you have driven results in fast-moving environments.
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