Product Marketing Manager
WFA Digital Insight
As the demand for developer platforms continues to soar, companies like Supabase are poised for rapid growth. With a 25% increase in enterprise adoption of cloud-native technologies in 2025, the need for skilled product marketing professionals has never been more pressing. This role stands out for its unique blend of technical depth and marketing savvy, requiring candidates to have a strong understanding of both developer needs and enterprise sales processes. Before applying, candidates should be prepared to showcase their ability to drive GTM strategy, build competitive intelligence programs, and collaborate with cross-functional teams.
Job Description
About the Role
The Product Marketing Manager will play a critical role in driving Supabase's enterprise go-to-market strategy, sales enablement, and competitive intelligence. As a key member of the marketing team, you will work closely with sales, product, and engineering to build and maintain the company's presence in the enterprise market. Your day-to-day responsibilities will include developing and executing GTM playbooks, creating sales enablement assets, and building competitive intelligence programs to arm the sales team with the tools they need to succeed.In this role, you will have the opportunity to work at the cutting edge of AI-powered marketing, using large language models and custom code utilities to scale everything from enterprise positioning to competitive battle cards. You will also be responsible for partnering with the sales team to understand enterprise objections, feature gaps, and buying patterns, and feeding those insights back into product and positioning.
The ideal candidate will have a strong technical background, with experience in product marketing, sales enablement, or competitive intelligence. You should be comfortable working in a fast-paced environment and have a proven track record of driving results in a high-growth startup or developer tools company.
What You Will Do
- Own enterprise positioning and messaging, developing the narrative for how Supabase wins against incumbent databases, BaaS platforms, and cloud-native alternatives in enterprise evaluations
- Build and maintain competitive intelligence programs, including battle cards, win/loss analysis, feature comparisons, and objection-handling guides
- Create sales enablement assets, such as pitch decks, one-pagers, ROI frameworks, technical briefs, security/compliance collateral, and deal-specific content
- Develop enterprise GTM playbooks that account for multi-stakeholder buying processes, procurement cycles, and the developer to executive influence chain
- Write code utilities to track competitive landscape changes, analyze win/loss data, automate deal intelligence, and monitor enterprise market trends
- Use AI tools and LLMs to automate competitive research, synthesize analyst reports, generate enablement materials, and build early-warning systems for market shifts
- Partner with sales and solutions engineering to understand enterprise objections, feature gaps, and buying patterns
- Conduct market research and customer interviews to surface actionable insights on enterprise buyer needs, competitive positioning, and expansion opportunities
- Own enterprise-focused content, including case studies, customer stories, technical whitepapers, and migration guides
- Define and track key enterprise marketing metrics, including pipeline influence, win rates by segment, competitive displacement rates, and content engagement across the buyer journey
What We Are Looking For
- 5+ years of experience in product marketing, with a focus on enterprise or B2B SaaS
- Proven track record in sales enablement, competitive intelligence, or enterprise GTM at a high-growth startup or developer tools company
- Hands-on experience building competitive programs, sales collateral, and enterprise positioning from the ground up
- A current or former developer who codes for work, fun, and/or enjoyment
- Strong technical skills, with experience in coding languages such as Python, JavaScript, or SQL
- Experience with AI tools and LLMs, including large language models and custom code utilities
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Nice to Have
- Experience with cloud-native technologies, such as AWS, Azure, or Google Cloud
- Knowledge of developer platforms, including databases, auth, storage, and edge functions
- Familiarity with enterprise sales processes, including procurement cycles and stakeholder buying processes
Benefits and Perks
- Competitive salary and equity package
- Opportunity to work with a fast-growing, developer-focused company
- Collaborative, dynamic work environment with a team of experienced professionals
- Flexible remote work arrangements, with the option to work from anywhere in the world
- Access to the latest tools and technologies, including AI-powered marketing platforms and custom code utilities
- Professional development opportunities, including training and education programs
How to Stand Out
- Be prepared to showcase your technical skills, including coding languages and AI tools, in your application and during the interview process.
- Develop a strong understanding of the company's products and services, including the Supabase platform and its competitors.
- Highlight your experience in sales enablement, competitive intelligence, and enterprise GTM in your application and during the interview process.
- Be prepared to provide examples of your work, including sales enablement assets and competitive intelligence programs.
- Research the company's culture and values, and be prepared to discuss how you align with them during the interview process.
- Don't be afraid to ask questions during the interview process, including questions about the company's products, services, and culture.
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