Product Marketing, Security
WFA Digital Insight
The demand for skilled product marketers in the security sector has seen a significant surge, with a 25% increase in job openings over the past year. Vercel, a leader in cloud infrastructure, is seeking a Product Marketing professional to drive the messaging and positioning of their security capabilities. With the rise of AI-native web applications, security has become a top priority, and this role will be crucial in equipping sales teams to communicate the value of Vercel's security offerings. Candidates should be prepared to demonstrate their ability to craft compelling narratives and collaborate with cross-functional teams.
Job Description
About the Role
As a Product Marketing, Security professional at Vercel, you will be responsible for defining the messaging, positioning, and go-to-market strategy for the company's security capabilities. This role is at the intersection of product, sales, and marketing, requiring a deep understanding of technical and business buyer needs. You will work closely with the sales and product teams to develop sales-ready content, refine messaging, and equip the go-to-market teams to accelerate pipeline and close business.The security landscape is rapidly evolving, with companies looking for ways to build faster without compromising on security. Vercel's mission is to enable the world to ship the best products, and this role will play a critical part in achieving that goal. You will be the bridge between product, marketing, and sales teams, translating complex product capabilities into clear business outcomes for non-technical buyers.
In this hybrid role, you will have the opportunity to work from one of Vercel's US-based offices (SF, NY, Austin) with in-office anchor days on Monday, Tuesday, and Friday. You will be part of a dynamic team that is passionate about creating a place where everyone can do their best work.
What You Will Do
- Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for enterprise buyers.
- Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
- Equip account executives and solutions engineers with talk tracks, objection handling, and differentiated positioning for Vercel's security offerings.
- Watch the market, spot gaps, and package insights so sales can move deals faster.
- Build buyer personas and decision-making maps for priority security segments within the sales-assisted pipeline.
- Leverage win/loss analysis to continuously refine messaging and collateral.
- Collaborate with product on sales-facing launch plans for new security products and features.
- Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.
- Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
- Be the go-to bridge between product, marketing, and sales, translating complex product capabilities into clear business outcomes.
- Partner with customer success to gather post-sale insights that feed back into sales enablement.
What We Are Looking For
- 6+ years of experience in Product Marketing, owning end-to-end product launches as well as competitive intelligence.
- Experience in enterprise sales enablement and equipping sales teams to win.
- Strategic thinker with a bias toward shipping and executing.
- Strong writer and storyteller, especially when simplifying technical products for external audiences.
- Collaborative, clear communicator who can bridge marketing, product, and sales teams.
- Prioritization at scale, with the ability to analyze options and focus energy on high-impact activities.
- Strong understanding of security trends and technologies.
- Experience with cloud infrastructure and AI-native web applications.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience with sales and marketing automation tools.
- Familiarity with data analysis and performance metrics.
- Certification in product marketing or a related field.
- Experience working in a fast-paced, dynamic environment.
Benefits and Perks
- Competitive salary and equity package.
- Comprehensive health, dental, and vision insurance.
- Flexible PTO and holidays.
- Remote work stipend and equipment budget.
- Professional development opportunities and conference sponsorships.
- Access to a dynamic, passionate team and a collaborative work environment.
- Opportunity to work on cutting-edge technology and drive business growth.
How to Stand Out
- Tip: Develop a strong understanding of security trends and technologies to stand out in this role.
- Ensure your resume and portfolio showcase your ability to craft compelling narratives and collaborate with cross-functional teams.
- Familiarize yourself with Vercel's products and services to demonstrate your passion for the company's mission.
- Be prepared to provide specific examples of your experience in product marketing and sales enablement during the interview process.
- Consider highlighting any experience you have with cloud infrastructure and AI-native web applications.
- Don't be afraid to ask about the company culture and opportunities for growth and development during the interview.
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