Product Marketing Senior Manager

About the Role

Day-to-day, this role entails running point on key initiatives such as major campaign launches, GTM plans, or competitive moments, bringing together the right people and driving toward a decision. The Senior Manager will also build the infrastructure the whole team uses, including owning the positioning framework, competitive intelligence process, and GTM launch playbook. This is a unique opportunity for a seasoned marketing professional to make a significant impact on the company's future growth and success.

The role is part of a dynamic team that values collaboration and innovation. Reporting to the Senior Director, Product Marketing, the Senior Manager will work closely with various stakeholders, including product and sales teams, to drive business outcomes. The ideal candidate will be a strategic thinker with a commercial mindset, prioritizing work that moves the pipeline, improves conversion, or expands customer value.

What You Will Do

• Own a defined portfolio, leading go-to-market strategy, positioning, and performance for specific focus areas.
• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
• Build deep fluency in your segment, including customer needs, competitive dynamics, buying behaviors, and growth opportunities.
• Drive strategy and business impact by leading annual and quarterly product marketing strategies tied to clear revenue and growth goals.
• Own the GTM framework for your portfolio, from positioning and audience segmentation to channel mix and measurement.
• Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio.
• Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints.
• Establish and steward the messaging framework that the broader marketing team can leverage.
• Translate strategy into integrated GTM plans across campaigns, content, digital, and events.
• Coordinate execution across the product marketing pod, setting briefs, aligning priorities, and driving accountability to outcomes.
• Partner with Marketing Ops, Communications, and Sales to bring campaigns to life.
• Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates.
• Build and maintain core sales enablement assets, including pitch narratives, battle cards, objection handling, and proof points.

What We Are Looking For

• 8+ years of experience in product marketing, preferably in the tech or automotive industry.
• Proven track record of driving business growth through successful go-to-market strategies.
• Strong understanding of market research, customer insights, and competitive intelligence.
• Experience in leading cross-functional teams and influencing stakeholders.
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong analytical skills, with the ability to translate data into actionable recommendations.
• Experience with GTM launch playbooks and positioning frameworks.
• Commercial mindset with a focus on revenue growth and customer value expansion.
• Ability to travel up to 15% of the time.

Nice to Have

• Experience with marketing automation tools and CRM systems.
• Knowledge of the fleet maintenance industry or a related field.
• Certification in product marketing or a related field.
• Experience working in a remote or distributed team environment.

Benefits and Perks

• Competitive base salary in the range of
  22,600 - $204,400.
• Opportunity for additional compensation through an incentive program.
• Comprehensive health insurance package.
• Generous PTO policy and holidays.
• Remote work stipend and support for home office setup.
• Professional development opportunities, including training and conference attendance.
• Access to the latest marketing tools and technologies.
• Collaborative and dynamic work environment with a team of experienced professionals.

• Understand the company's products and services: Before applying, research Cox Enterprises' offerings in the fleet maintenance industry to demonstrate your interest and knowledge.
• Highlight GTM experience: Emphasize your experience in developing and executing go-to-market strategies, especially those that have driven significant business growth.
• Showcase your analytical skills: Be prepared to provide examples of how you've used data and market insights to inform product marketing decisions and drive business outcomes.
• Prepare your portfolio: Ensure your portfolio includes examples of successful product marketing campaigns, GTM plans, and sales enablement assets you've developed.
• Be ready to discuss your leadership style: As a senior manager, you'll be leading through influence. Be prepared to discuss how you motivate teams, handle conflicting priorities, and drive decision-making.
• Ask about growth opportunities: During the interview, ask about opportunities for professional growth and development within the company to show your long-term interest in the role and the company.
• Discuss your experience with remote work: Given the remote nature of the role, be prepared to discuss your experience working in distributed teams and how you stay connected and productive in a remote work environment.