Product Marketing Senior Manager (Go-to-Market)
WFA Digital Insight
The demand for skilled product marketing professionals has seen a significant surge, with a 25% increase in job openings in the last year alone. As the insurance industry continues to evolve, companies like Fadata Group are at the forefront, seeking talented individuals to drive their go-to-market strategies. With the company's bold vision to become the global standard for core software solutions, this role offers a unique opportunity to be part of a dynamic team. Candidates with strong Excel skills and experience in GTM will be highly sought after. Before applying, it's essential to understand the company's values and mission, as well as the current market trends in the insurance industry.
Job Description
About the Role
The Product Marketing Senior Manager role at Fadata Group is a unique opportunity to join a dynamic team that is shaping the future of insurance technology. As a key member of the Marketing & Communications team, you will be responsible for driving business growth, increasing brand awareness, and creating compelling sales and marketing assets that resonate with both business and technical audiences.In this role, you will work closely with the Chief Marketing Officer and collaborate with cross-functional teams, including sales, product, and analyst relations. Your primary focus will be on developing and executing go-to-market strategies that drive demand and accelerate deal closures.
The insurance industry is undergoing significant changes, and Fadata Group is at the forefront of this transformation. With a bold vision to become the global standard for core software solutions, the company is seeking a talented product marketing professional to help drive this mission forward.
What You Will Do
- Lead the development of compelling sales assets, including presentations, one-pagers, and pitch decks that speak to customer needs
- Own and execute go-to-market assets and strategies to drive demand and accelerate deal closures
- Collaborate with the sales team to create messaging and campaigns that resonate with target audiences
- Develop and maintain a deep understanding of the insurance market and its challenges, becoming a subject matter expert in positioning Fadata Group's solutions effectively
- Create and deliver presentations, content, and messaging for both internal and external audiences
- Support events and speaking engagements by developing presentations, content, and messaging
- Collaborate with partners to create marketing campaigns and sales collateral
- Be a champion of the brand, elevating awareness and consistency across all touchpoints
- Own marketing initiatives end-to-end, from ideation to launch, navigating ambiguity with confidence
- Use competitive analysis to inform marketing strategies and stay ahead of the competition
What We Are Looking For
- 5+ years of experience in product marketing, preferably in the insurance or technology industry
- Strong understanding of go-to-market strategies and sales enablement
- Excellent storytelling and presentation skills
- Ability to work collaboratively with cross-functional teams
- Strong analytical and problem-solving skills, with experience in using Excel and other data analysis tools
- Experience in developing and executing marketing campaigns that drive demand and accelerate deal closures
- Strong understanding of the insurance market and its challenges
- Ability to become a subject matter expert in positioning Fadata Group's solutions effectively
- Experience in working with sales teams to create messaging and campaigns
Nice to Have
- Experience in working with analyst relations and PR teams
- Knowledge of digital marketing channels and tactics
- Experience in creating and delivering presentations, content, and messaging for both internal and external audiences
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and growing company
- Collaborative and supportive work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of the insurance industry and its challenges to stand out as a candidate.
- Create a portfolio that showcases your experience in developing and executing go-to-market strategies and sales enablement.
- Highlight your analytical and problem-solving skills, particularly in using Excel and other data analysis tools.
- Prepare to talk about your experience in working collaboratively with cross-functional teams and your ability to become a subject matter expert in positioning Fadata Group's solutions effectively.
- Research the company's values and mission to understand the culture and expectations.
- Practice your presentation skills to deliver confident and compelling presentations.
- Be prepared to discuss your experience in creating and delivering presentations, content, and messaging for both internal and external audiences.
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