Product Owner CRM (w/m/d - all genders welcome!)

## About the Role As a Product Owner CRM at Wildling Shoes, you will play a pivotal role in shaping the customer journey, ensuring that every touchpoint reinforces the brand's mission and values. You will be responsible for developing and implementing CRM strategies that foster long-term customer relationships, drive retention, and encourage repeat business. Working closely with cross-functional teams, including creative strategists and analysts, you will oversee the planning and execution of targeted campaigns across multiple channels.

The ideal candidate will have a deep understanding of customer behavior, preferences, and pain points, as well as the ability to translate data insights into actionable strategies. You will be the driving force behind Wildling Shoes' CRM efforts, ensuring that every interaction with the brand leaves a lasting impression.

Wildling Shoes is a company that prides itself on its commitment to sustainability and customer satisfaction. By joining the team as a Product Owner CRM, you will be part of a dynamic and forward-thinking organization that values innovation, creativity, and collaboration.

## What You Will Do - Develop and implement comprehensive CRM strategies that align with the company's overall marketing goals and objectives - Design and execute targeted campaigns across multiple channels, including email, WhatsApp, and SMS - Analyze customer data and behavior to identify trends, preferences, and areas for improvement - Collaborate with creative strategists to develop compelling content and messaging that resonates with the target audience - Work closely with analysts to track key performance indicators, measure campaign effectiveness, and inform future strategy - Develop and maintain a clear segmentation and progression logic based on customer, purchase, and behavioral data - Conceptualize and optimize CRM campaigns, automation, and communication moments - Ensure consistent, brand-compliant communication across all touchpoints - Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and customer experience - Provide data-driven recommendations to inform product development, marketing strategies, and customer experience initiatives

## What We Are Looking For - 3+ years of experience in CRM, lifecycle marketing, or a related field, preferably in e-commerce or direct-to-consumer marketing - Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention - Strong understanding of customer journey mapping, segmentation, and personalization - Experience with Klaviyo or similar CRM platforms, including setup, strategy, and optimization - Data analysis and interpretation skills, with the ability to inform strategy and decision-making - Excellent communication, collaboration, and project management skills - Strong understanding of marketing automation, email marketing, and mobile marketing channels - Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines

## Nice to Have - Experience with Shopify or similar e-commerce platforms - Familiarity with customer feedback and survey tools - Knowledge of customer experience design principles and human-centered design methodologies - Certification in CRM, marketing automation, or a related field

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic, mission-driven company - Collaborative, remote work environment with a team of experienced professionals - Professional development and growth opportunities - Access to cutting-edge technologies and tools - Flexible work arrangements, including remote work options and flexible hours - Generous paid time off and holiday schedule - Wellness and mental health support programs - Recognition and reward programs for outstanding performance

- Develop a deep understanding of Klaviyo and its capabilities to stand out as a candidate.

• Showcase your ability to analyze customer data and develop targeted CRM strategies.
• Highlight your experience with marketing automation, email marketing, and mobile marketing channels.
• Demonstrate your knowledge of customer journey mapping, segmentation, and personalization.
• Be prepared to discuss your approach to data-driven decision-making and campaign optimization.
• Emphasize your ability to collaborate with cross-functional teams and communicate effectively with stakeholders.
• Keep your portfolio and resume up-to-date, highlighting relevant experience and skills.