Program Management Manager (Lead) - Growth Lab - Email

## About the Role As a Program Management Manager at Google Operations Center, you will play a pivotal role in leading the marketing program management function. Your primary objective will be to govern the 'front-end' of the campaign lifecycle, ensuring seamless execution of marketing strategies. This involves managing the intake process, gathering marketing requirements, and developing activation strategies. You will be responsible for leading a team of Marketing Program Management Managers, fostering a culture that emphasizes technical marketing expertise, proactive issue resolution, and effective stakeholder management.

The role is critical in bridging the gap between Google's marketing teams and the global offshore production engine. You will be the primary point of contact for executive-level stakeholders, providing strategic insights into campaign performance and system behavior. Your mission is to transform the program management function from a reactive 'order-taking' approach to a proactive, strategic partnership that drives growth and excellence.

You will work closely with cross-functional teams to analyze operating data, identify bottlenecks, and redesign intake infrastructure for increased scalability and automation. This role offers the opportunity to make a significant impact on the company's marketing operations, driving efficiency, innovation, and customer satisfaction.

## What You Will Do - Establish and oversee the governance framework for US-based Marketing Program Management (MPM) teams - Lead high-level business reviews with Google Marketing stakeholders to communicate performance, surface risks, and plan for future growth - Formally manage, coach, and develop a team of MPMs to foster a culture of technical marketing expertise - Own the end-to-end intake process, ensuring precise gathering of marketing requirements and balanced project pipelines - Act as the final authority on project prioritization and scope management - Ensure seamless handoffs from US Program Management to Offshore Production, focusing on quality and standardization - Analyze operating data to identify bottlenecks and drive process improvements - Develop and implement strategies to increase scalability and automate manual processes - Navigate stakeholder relationships, providing data-backed insights to influence marketing strategies - Lead the talent strategy for the US MPM team, focusing on robust training, certifications, and career growth trajectories

## What We Are Looking For - 10+ years of experience in managing teams and coordinating projects across multiple organizations or global functional teams - At least 6-8 years of experience in email marketing, with deep domain expertise in marketing automation - Comprehensive understanding of technical requirements for global campaign execution (e.g., audience signals, dynamic content logic, deliverability governance) - Familiarity with enterprise marketing tools such as Salesforce Marketing Cloud or Marketo - Proven track record of managing and influencing executive-level stakeholders - Strong leadership and coaching skills, with the ability to develop high-performing teams - Excellent communication, project management, and problem-solving skills - Ability to work in a fast-paced environment, adapting to changing priorities and deadlines

## Nice to Have - Experience with other MarTech tools and platforms - Certification in marketing automation or a related field - Knowledge of data analysis and visualization tools - Experience in managing remote or distributed teams - Certification in project management methodologies (e.g., Agile, Scrum)

## Benefits and Perks - Competitive salary and bonus structure - Comprehensive health insurance package - Generous paid time off and leave policies - Remote work stipend and home office setup support - Professional development opportunities, including training and certification programs - Access to the latest MarTech tools and technologies - Collaborative and dynamic work environment with a team of professionals

- Develop a thorough understanding of marketing automation platforms, such as Salesforce Marketing Cloud, to stand out in your application.

• Highlight your experience in managing cross-functional teams and influencing executive-level stakeholders in your resume and cover letter.
• Be prepared to provide specific examples of how you have driven process improvements and increased efficiency in previous roles.
• Showcase your ability to analyze complex data sets and derive actionable insights to inform marketing strategies.
• Prepare to discuss your approach to talent development and team leadership, focusing on how you foster a culture of growth and excellence.
• Consider creating a portfolio that demonstrates your marketing automation expertise, including case studies or projects you have led.
• When negotiating salary, be sure to factor in the value of benefits and perks, such as remote work stipends and professional development opportunities.