Programmatic Analyst

PEOPLEHUNT·Remote(Malta)
Marketing
Programmatic

WFA Digital Insight

The demand for programmatic specialists has skyrocketed in recent years, with a staggering 27% growth in 2025 alone. As companies shift their focus to data-driven marketing, the need for experts who can navigate the complex landscape of programmatic advertising has never been more pressing. PEOPLEHUNT, a pioneering firm in the industry, is now seeking a skilled Programmatic Analyst to join their team in Malta. With the right combination of technical expertise and strategic vision, candidates can thrive in this role and drive real impact in the digital marketing sphere. Before applying, it's essential to have a solid grasp of programmatic platforms, data analysis, and campaign optimization techniques.

Job Description

About the Role

The Programmatic Analyst position at PEOPLEHUNT is a critical component of the company's digital marketing strategy. As a key member of the team, the successful candidate will be responsible for designing, implementing, and optimizing programmatic campaigns across various platforms. This role entails working closely with cross-functional teams to develop and execute targeted advertising initiatives that drive engagement, conversions, and revenue growth. The Programmatic Analyst will report to the Senior Marketing Manager and collaborate with data analysts, creatives, and media planners to ensure seamless campaign execution.

The day-to-day responsibilities of this role will involve analyzing campaign performance, identifying areas for improvement, and implementing data-driven optimizations to maximize ROI. The Programmatic Analyst will also be responsible for staying up-to-date with the latest industry trends, platform updates, and emerging technologies to ensure PEOPLEHUNT remains at the forefront of programmatic innovation.

In this dynamic and fast-paced environment, the Programmatic Analyst will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results. With a strong focus on collaboration, innovation, and continuous learning, PEOPLEHUNT offers a unique and exciting work environment that fosters growth, creativity, and success.

What You Will Do

  • Develop and execute programmatic campaigns across multiple platforms, including display, video, mobile, and social media
  • Analyze campaign performance using data and analytics tools, identifying areas for improvement and implementing optimizations to maximize ROI
  • Collaborate with cross-functional teams, including data analysts, creatives, and media planners, to ensure seamless campaign execution
  • Stay up-to-date with the latest industry trends, platform updates, and emerging technologies to ensure PEOPLEHUNT remains at the forefront of programmatic innovation
  • Design and implement A/B testing and experiments to measure campaign effectiveness and inform future marketing strategies
  • Work closely with the Senior Marketing Manager to develop and execute targeted advertising initiatives that drive engagement, conversions, and revenue growth
  • Manage and optimize campaign budgets, ensuring efficient use of resources and maximizing ROI
  • Develop and maintain relationships with key stakeholders, including vendors, partners, and internal teams
  • Participate in brainstorming sessions and contribute to the development of innovative marketing strategies and campaigns
  • Stay abreast of industry developments, attending conferences, webinars, and workshops to stay current and network with peers

What We Are Looking For

  • 3+ years of experience in programmatic advertising, preferably in a similar role or industry
  • Strong understanding of programmatic platforms, including DSPs, SSPs, and ad exchanges
  • Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, Excel, and SQL
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
  • Strong problem-solving skills, with ability to analyze complex data sets and develop creative solutions
  • Experience with campaign optimization techniques, including A/B testing, retargeting, and lookalike targeting
  • Familiarity with industry trends, platform updates, and emerging technologies in programmatic advertising
  • Bachelor's degree in Marketing, Advertising, or related field

Nice to Have

  • Experience with machine learning and AI-powered advertising solutions
  • Certification in Google Analytics or other relevant platforms
  • Familiarity with agile project management methodologies and tools like Jira or Asana
  • Experience with creative asset management and production

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a talented team of professionals in a dynamic and fast-paced environment
  • Professional development and growth opportunities, including training and conference attendance
  • Flexible working hours and remote work options
  • Access to the latest tools and technologies in programmatic advertising
  • Collaborative and innovative work environment that fosters creativity and success
  • Recognition and reward for outstanding performance and contributions to the team
  • Comprehensive health and wellness program, including mental health support and employee assistance
  • Generous paid time off and vacation policy
  • Employee recognition and reward programs, including bonuses and incentives
  • Opportunities for career advancement and professional growth within the company

How to Stand Out

  • Develop a strong portfolio that showcases your programmatic advertising experience and campaign results
  • Stay up-to-date with the latest industry trends and platform updates to demonstrate your expertise and commitment to the field
  • Be prepared to provide specific examples of campaign optimizations and ROI improvements you've achieved in previous roles
  • Highlight your ability to work effectively with cross-functional teams and collaborate with stakeholders to drive campaign success
  • Consider obtaining certification in Google Analytics or other relevant platforms to demonstrate your proficiency and enhance your career prospects
  • Be prepared to discuss your experience with data analysis and interpretation, including your ability to analyze complex data sets and develop creative solutions
  • Research the company and their marketing strategies to demonstrate your interest and enthusiasm for the role and industry

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