Programmatic Campaign Manager
WFA Digital Insight
As demand for paid media specialists continues to rise, with a notable 25% increase in 2025, PlayStation Global's search for a Programmatic Campaign Manager underscores the industry's growing need for experts in targeted advertising. This role stands out in the current remote job market due to its focus on programmatic advertising, a skillset that is increasingly in high demand. With the digital advertising landscape evolving rapidly, candidates should be prepared to demonstrate their ability to adapt and innovate. Before applying, it's crucial for potential candidates to understand the intricacies of programmatic marketing and how it aligns with PlayStation Global's strategic goals.
Job Description
About the Role
The Programmatic Campaign Manager position at PlayStation Global is a pivotal role that involves overseeing the strategy, execution, and optimization of programmatic advertising campaigns across various digital platforms. This role is critical in ensuring that PlayStation Global's advertising efforts are targeted, effective, and aligned with the company's overall marketing objectives. The successful candidate will be part of a dynamic team of marketing professionals and will work closely with cross-functional teams to drive campaign success.Day-to-day, the Programmatic Campaign Manager will be responsible for managing the lifecycle of programmatic campaigns, from planning and execution to analysis and optimization. This will involve working closely with internal stakeholders to understand campaign goals and objectives, as well as collaborating with external partners to ensure seamless campaign execution. The role also entails staying abreast of the latest trends and technologies in programmatic advertising, ensuring that PlayStation Global remains at the forefront of digital marketing innovation.
The Programmatic Campaign Manager will report to a senior marketing executive and will be expected to provide regular campaign updates and insights to key stakeholders. The ideal candidate will have a strong background in programmatic marketing, with a proven track record of delivering successful campaigns that drive real business results.
What You Will Do
- Develop and execute comprehensive programmatic advertising strategies that align with PlayStation Global's marketing objectives
- Manage the lifecycle of programmatic campaigns, from planning and execution to analysis and optimization
- Collaborate with cross-functional teams, including creative, media, and analytics, to ensure integrated campaign approaches
- Work closely with internal stakeholders to understand campaign goals and objectives
- Conduct thorough market research and competitor analysis to identify trends and opportunities in programmatic marketing
- Develop and manage budgets for programmatic campaigns, ensuring ROI-positive outcomes
- Stay up-to-date with the latest programmatic marketing technologies and trends, applying this knowledge to continuously improve campaign performance
- Analyze campaign data to draw actionable insights and inform future campaign strategies
- Present campaign results and recommendations to senior marketing executives and other key stakeholders
What We Are Looking For
- 5+ years of experience in programmatic marketing, with a strong focus on campaign management and optimization
- Proven track record of delivering successful programmatic campaigns that drive real business results
- In-depth knowledge of programmatic advertising platforms, including DSPs and ad exchanges
- Strong analytical skills, with the ability to interpret complex campaign data and draw actionable insights
- Excellent communication and collaboration skills, with experience working with cross-functional teams
- Strong understanding of the digital marketing ecosystem, including trends, technologies, and best practices
- Experience with campaign management tools and technologies, such as ad servers and verification platforms
- Bachelor's degree in Marketing, Advertising, or a related field
Nice to Have
- Experience working in the gaming or entertainment industry
- Knowledge of emerging programmatic formats, such as CTV and audio
- Certification in programmatic marketing, such as Google Marketing Platform or similar
- Experience with data management platforms (DMPs) and customer data platforms (CDPs)
Benefits and Perks
- Competitive salary package
- Comprehensive health insurance plan
- Generous paid time off policy
- Flexible remote work arrangements
- Access to the latest marketing tools and technologies
- Opportunities for professional development and growth within the company
- Recognition and reward for outstanding performance
- Collaborative and dynamic work environment
- Access to exclusive company events and experiences
How to Stand Out
- To stand out in your application, ensure your resume and cover letter highlight specific examples of programmatic campaign success, including metrics and outcomes.
- Prepare to discuss your experience with programmatic advertising platforms and your approach to campaign optimization during the interview process.
- A strong understanding of the gaming industry and its unique marketing challenges can be a significant asset in this role.
- When negotiating salary, be prepared to discuss your expectations based on industry standards and your experience in programmatic marketing.
- Be ready to provide examples of how you stay current with the latest trends and technologies in programmatic marketing, and how you apply this knowledge to drive campaign innovation.
- Consider creating a portfolio that showcases your programmatic marketing work, including campaign results and any awards or recognition received.
- Be cautious of roles that lack clear goals or expectations, as this can indicate a lack of strategic direction or support for the programmatic marketing function.
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