Programmatic Media Strategist

About the Role

The role is critical because it directly impacts the success of digital campaigns, influencing how brands reach and engage their target audiences. By leveraging programmatic technologies, the strategist will help clients navigate the complex digital landscape more effectively.

The Programmatic Media Strategist will report to a senior member of the digital media team and will work in a fast-paced environment that values innovation and collaboration. The ability to communicate complex ideas simply and to work effectively in a team is crucial for success in this position.

What You Will Do

• Develop and execute programmatic media strategies across multiple platforms and channels.
• Conduct market research and analysis to stay up-to-date on the latest trends and technologies in programmatic advertising.
• Collaborate with internal teams, including sales, marketing, and product, to ensure alignment and maximize campaign impact.
• Manage and optimize digital media campaigns to ensure they meet or exceed client expectations.
• Analyze campaign performance using various metrics and tools, providing insights and recommendations for improvement.
• Stay current with industry developments and emerging trends in programmatic media.
• Build and maintain strong relationships with clients, providing regular updates and strategic guidance.
• Identify opportunities for campaign optimization and implement changes to improve performance.
• Work with the data analytics team to develop and maintain reporting dashboards that provide actionable insights.
• Participate in brainstorming sessions to develop innovative digital media solutions.

What We Are Looking For

• 3+ years of experience in programmatic media or a related field.
• Strong understanding of programmatic advertising ecosystems, including DSPs, SSPs, and exchanges.
• Experience with ad serving platforms and ad exchange systems.
• Proficiency in data analysis and interpretation, with the ability to translate data insights into actionable strategies.
• Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.
• Experience working with cross-functional teams, including sales, marketing, and creative.
• Strong problem-solving skills, with the ability to think critically and outside the box.
• Familiarity with industry-standard tools and platforms, such as Google Marketing Platform, Amazon Advertising, or similar.
• Certification in Google Ads or other relevant platforms is a plus.

Nice to Have

• Experience with machine learning or AI applications in programmatic media.
• Knowledge of marketing automation platforms and their integration with programmatic advertising.
• Familiarity with agile project management methodologies.
• Participation in industry events or conferences related to programmatic media.
• Contributions to industry publications or blogs on topics related to programmatic advertising.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a leading digital marketing company.
• Comprehensive health insurance plan.
• Generous paid time off policy.
• Remote work stipend to support your home office setup.
• Professional development opportunities, including workshops, webinars, and conferences.
• Access to the latest tools and technologies in programmatic media.
• Collaborative and dynamic work environment with a team of industry experts.

• Develop a strong portfolio showcasing your experience with programmatic media campaigns, including case studies of successful campaigns you've managed.
• Stay updated on industry trends, particularly in areas like cookieless tracking and advancements in programmatic technologies.
• Highlight your analytical skills, demonstrating how you've used data to optimize campaign performance and achieve better ROI for clients.
• Prepare examples of campaign optimization, illustrating how you've identified areas for improvement and implemented successful strategies.
• Be ready to discuss your understanding of the programmatic ecosystem, including DSPs, SSPs, and ad exchanges, and how you leverage this knowledge to drive campaign success.
• Showcase your ability to work in a fast-paced environment, giving examples of how you prioritize tasks and manage multiple projects under tight deadlines.
• Emphasize your communication skills, highlighting your experience in presenting complex programmatic concepts to both technical and non-technical stakeholders.