Programmatic Media Strategist

About the Role

The role entails collaborating with cross-functional teams, including sales, creative, and analytics, to ensure seamless campaign execution and maximum ROI. Your day-to-day responsibilities will include managing multiple programmatic campaigns, analyzing campaign data, and providing insights to optimize future campaigns. You will also be responsible for staying current with industry developments, such as new ad formats, platforms, and technologies, and applying this knowledge to drive innovation and growth.

Power Digital is committed to fostering a culture of innovation, creativity, and collaboration. As a Programmatic Media Strategist, you will be part of a dynamic team that values teamwork, open communication, and continuous learning. You will have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results and pushing the boundaries of what is possible in digital marketing.

What You Will Do

• Develop and execute programmatic advertising campaigns across multiple platforms, including display, video, mobile, and social media
• Manage and optimize campaign performance, including bid strategy, targeting, and ad creative
• Analyze campaign data and provide insights to optimize future campaigns and improve client ROI
• Collaborate with cross-functional teams, including sales, creative, and analytics, to ensure seamless campaign execution
• Stay up-to-date with industry developments, including new ad formats, platforms, and technologies
• Identify new opportunities for growth and revenue expansion
• Provide exceptional client service and support to ensure high client satisfaction
• Develop and maintain relationships with key stakeholders, including clients, vendors, and partners
• Participate in ongoing training and education to stay current with industry trends and best practices

What We Are Looking For

• 3+ years of experience in programmatic media buying and campaign optimization
• Strong understanding of programmatic advertising, including ad exchanges, supply-side platforms, and demand-side platforms
• Experience with programmatic ad platforms, such as Google Marketing Platform, Amazon DSP, or The Trade Desk
• Strong analytical and problem-solving skills, with the ability to analyze campaign data and provide insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and priorities
• Bachelor's degree in Marketing, Advertising, or a related field
• Certification in programmatic advertising, such as Google Marketing Platform or Amazon DSP

Nice to Have

• Experience with data management platforms (DMPs) and customer data platforms (CDPs)
• Knowledge of machine learning and artificial intelligence in programmatic advertising
• Experience with cloud-based technologies, such as Amazon Web Services or Google Cloud Platform
• Certification in data analytics, such as Google Analytics or Adobe Analytics

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented and dynamic team
• Collaborative and supportive work environment
• Ongoing training and education to stay current with industry trends and best practices
• Flexible work arrangements, including remote work options
• Access to the latest technologies and tools in programmatic advertising
• Recognition and rewards for outstanding performance and contributions
• Comprehensive health and wellness program, including medical, dental, and vision coverage
• Generous paid time off and holiday schedule
• Retirement savings plan with company match
• Employee assistance program, including mental health and wellness support

• To stand out as a candidate, be prepared to provide specific examples of successful programmatic campaigns you have managed and optimized.
• Make sure you have a strong understanding of programmatic advertising concepts, including ad exchanges, supply-side platforms, and demand-side platforms.
• Familiarize yourself with the company's products and services, and be prepared to discuss how you can contribute to their growth and success.
• Be prepared to walk the interviewer through your process for analyzing campaign data and providing insights to optimize future campaigns.
• Consider creating a portfolio of your work, including case studies and campaign results, to demonstrate your skills and experience.
• Don't be afraid to ask questions during the interview, such as what the typical career path is for a Programmatic Media Strategist at the company, or what opportunities there are for professional development and growth.