Programmatic Sales Director, East Coast
WFA Digital Insight
As demand for programmatic specialists continues to surge, with a notable 25% growth in 2025, professionals with expertise in this area are highly sought after. Wunderkind's Programmatic Sales Director role stands out in the current remote job market due to its focus on innovative digital marketing strategies. With the shift towards more personalized advertising, the ability to leverage data and technology is crucial. Candidates should be prepared to showcase their understanding of programmatic advertising, team leadership, and strategic planning. Before applying, it's essential to consider the evolving landscape of digital marketing and how one's skills align with Wunderkind's vision.
Job Description
About the Role
The Programmatic Sales Director role at Wunderkind is a pivotal position that involves leading the sales efforts for programmatic advertising solutions. This role is critical in driving revenue growth and expanding Wunderkind's presence in the digital marketing sphere. Day-to-day, the Programmatic Sales Director will work closely with cross-functional teams to develop and execute sales strategies, identify new business opportunities, and build strong relationships with clients.The success of Wunderkind's programmatic sales team is heavily dependent on the ability to understand and leverage the latest trends and technologies in programmatic advertising. The Programmatic Sales Director must stay abreast of industry developments and competitor activity to ensure Wunderkind remains competitive. This role reports to senior leadership and will be responsible for managing a team of sales professionals, providing guidance, and ensuring the team meets its sales targets.
What You Will Do
- Develop and execute comprehensive sales strategies to meet and exceed revenue targets
- Lead a team of sales professionals, providing coaching, guidance, and performance feedback
- Build and maintain strong relationships with key clients and decision-makers
- Conduct market research and competitor analysis to identify new business opportunities
- Collaborate with internal teams to align sales strategies with marketing and product initiatives
- Present sales plans and results to senior leadership and stakeholders
- Identify and pursue new business opportunities through networking and lead generation
- Manage sales forecasting and pipeline development
- Stay updated on industry trends and competitor activity to maintain a competitive edge
What We Are Looking For
- 5+ years of experience in sales leadership, preferably in the programmatic advertising or digital marketing industry
- Proven track record of meeting or exceeding sales targets
- Strong understanding of programmatic advertising, including technologies and trends
- Experience in team management and leadership
- Excellent communication, negotiation, and interpersonal skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong analytical and problem-solving skills
- Experience with CRM software and sales analytics tools
- Bachelor's degree in Business, Marketing, or a related field
Nice to Have
- Experience with data analysis and interpretation
- Knowledge of digital marketing platforms and ad exchanges
- Certification in programmatic advertising or a related field
- Experience working with cross-functional teams, including sales, marketing, and product
Benefits and Perks
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Remote work stipend and technology allowance
- Professional development opportunities, including training and conference attendance
- Access to the latest technologies and tools in programmatic advertising
- Collaborative and dynamic work environment
How to Stand Out
- Ensure your resume and cover letter are tailored to the programmatic sales role, highlighting relevant experience and skills.
- Prepare examples of successful sales strategies you've developed and executed in previous roles.
- Familiarize yourself with Wunderkind's products and services, as well as the current state of programmatic advertising, to demonstrate your enthusiasm and knowledge.
- Develop a strong understanding of the sales analytics tools and CRM software used in the industry to improve your chances of success.
- Practice your negotiation skills, as salary discussions will likely be part of the hiring process.
- Be prepared to discuss your experience with team leadership and how you approach coaching and performance feedback.
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