Programmatic Strategic Lead (Remote Canada) - Future Opening
Marketing
DV360The Trade DeskAdjustProgrammaticExcel
WFA Digital Insight
The demand for skilled programmatic specialists continues to rise, with a focus on data-driven marketing strategies. Directive, a leading B2B performance marketing agency, is at the forefront of this trend. With a strong background in DV360, The Trade Desk, and Adjust, candidates can excel in this role. As the remote job market evolves, it's crucial for applicants to showcase their adaptability and ability to drive results in fast-paced environments.
Job Description
About the Role
Directive is seeking a Programmatic Strategic Lead to manage day-to-day programmatic clients, including campaign builds, optimization, and reporting across all programmatic channels.Responsibilities
- Collaborate with internal teams to create comprehensive media strategies
- Leverage first-party and third-party data for precise audience targeting and segmentation
- Develop and implement campaign plans
Requirements
- Experience with DV360, The Trade Desk, Adjust, and Excel
- Strong understanding of programmatic marketing principles
How to Stand Out
- Tip: Highlight your experience with programmatic platforms like DV360 and The Trade Desk in your resume and cover letter.
- Showcase your ability to analyze data and optimize campaigns for better performance.
- Be prepared to discuss your strategy for leveraging first-party and third-party data in programmatic marketing.
- Emphasize your understanding of the role of programmatic in the broader marketing landscape.
- Prepare examples of successful campaigns you've managed and the results you've achieved.
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