Programmatic Strategic Lead (Remote US) - Future Opening

DirectiveDirective·Remote(Remote - United States)
Marketing
DV360The Trade DeskAdjustProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to rise, Directive is on the hunt for a Programmatic Strategic Lead to drive bold, innovative campaigns. With expertise in DV360, The Trade Desk, and Adjust, this role is ideal for those who thrive in fast-paced SaaS and B2B marketing environments. Given the current remote work landscape, it's essential for candidates to demonstrate exceptional communication skills and a keen ability to strategize and optimize programmatic campaigns.

Job Description

About the Role

Directive is seeking a Programmatic Strategic Lead to join their team. This role is crucial in managing day-to-day programmatic clients, including campaign builds, optimization, and reporting across all programmatic channels.

Responsibilities

  • Develop comprehensive media strategies that align with client objectives
  • Leverage first-party and third-party data for precise audience targeting and segmentation
  • Create and manage custom client strategies and communicate with clients and internal stakeholders

Requirements

  • Expertise in DV360, The Trade Desk, Adjust, and Excel
  • Experience in programmatic campaign management

Nice to Have

  • Knowledge of Customer Generation marketing methodology
  • Experience in driving pipeline, fueling SQLs, and scaling brands

How to Stand Out

  • Familiarize yourself with DV360, The Trade Desk, and Adjust to stand out as a strong candidate.
  • Showcase your ability to strategize and optimize programmatic campaigns through specific examples in your portfolio.
  • Demonstrate exceptional communication skills, as this role requires client-facing interactions.
  • Be prepared to discuss your experience in managing programmatic campaigns and optimizing for client objectives.
  • Highlight any experience with Customer Generation marketing methodology for a competitive edge.

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