Programmatic Strategist (Remote Canada) - Future Opening

DirectiveDirective·Remote(Remote - Canada)
Marketing
DV360The Trade DeskAdjustProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to grow, Directive is seeking a skilled Programmatic Strategist to drive client success. With a focus on innovative marketing strategies and a bold approach to campaign management, this role stands out in a competitive job market. Candidates should be well-versed in DV360, The Trade Desk, and Excel, with a passion for data-driven decision making and a knack for storytelling.

Job Description

About the Role

Directive is seeking a Programmatic Strategist to join their team, responsible for day-to-day management of programmatic clients. This role is crucial in developing and implementing custom client strategies and communicating with clients and internal stakeholders.

Responsibilities

  • Collaborate with internal teams to create comprehensive media strategies
  • Leverage first-party and third-party data for precise audience targeting and segmentation
  • Develop and implement campaign builds, optimization, and reporting across all programmatic channels

Requirements

  • Experience with DV360, The Trade Desk, Adjust, and Excel
  • Strong understanding of programmatic marketing and data analysis
  • Excellent communication and client management skills

Nice to Have

  • Experience in B2B marketing and SaaS industry
  • Knowledge of marketing methodologies and campaign optimization techniques

How to Stand Out

  • Familiarize yourself with the latest programmatic trends and technologies, including DV360 and The Trade Desk, to stand out as a candidate.
  • Develop a strong portfolio showcasing your campaign management and optimization skills, including examples of successful client strategies and results.
  • Be prepared to discuss your approach to data analysis and how you use data to inform campaign decisions.
  • Highlight your ability to communicate complex technical information to non-technical stakeholders, including clients and internal teams.
  • Prepare to discuss your experience with marketing methodologies and campaign optimization techniques, and how you apply them in your work.

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