Programmatic Strategist (Remote US) - Future Opening
Marketing
DV360The Trade DeskAdjustProgrammaticExcel
WFA Digital Insight
As demand for paid media specialists continues to grow, Directive is seeking a skilled Programmatic Strategist to drive innovative campaigns. With a focus on SaaS and B2B marketing, this role requires expertise in DV360, The Trade Desk, and Excel. Candidates should be prepared to showcase their ability to craft strategic plans and optimize campaigns for maximum impact.
Job Description
About the Role
Directive is seeking a Programmatic Strategist to manage day-to-day operations for our Programmatic clients. This includes campaign builds, optimization, and reporting across various channels. The ideal candidate will have experience in creating custom client strategies and communicating with clients and internal stakeholders.Responsibilities
- Collaborate with internal teams to develop comprehensive media strategies
- Leverage first-party and third-party data for precise audience targeting and segmentation
- Develop and implement campaign plans and setups
Requirements
- Experience with DV360, The Trade Desk, Adjust, and Excel
- Strong understanding of Programmatic marketing principles
How to Stand Out
- Be prepared to provide examples of successful Programmatic campaigns you've managed in the past, highlighting your expertise in DV360 and The Trade Desk.
- Develop a strong understanding of the SaaS and B2B marketing landscape to stand out as a candidate.
- Showcase your ability to analyze data and optimize campaigns for maximum ROI.
- Create a portfolio that demonstrates your strategic thinking and creative approach to Programmatic marketing.
- Be ready to discuss your experience with Excel and how you've used it to inform campaign decisions.
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