Public Relations Manager

About the Role

Day-to-day, the role entails building and maintaining strong relationships with top-tier media outlets, industry experts, and influencers. This requires a deep understanding of the media landscape, the ability to craft compelling stories, and the skill to pitch these stories effectively to various audiences. The role also involves collaborating with internal teams and external partners to ensure consistent messaging and impactful execution of communication initiatives.

Temu operates in a fast-paced, global environment, which means the Public Relations Manager must be able to work effectively across cultures and time zones. This includes adapting strategies to fit different markets and audiences, as well as being responsive to the ever-changing media and public sentiment landscape.

What You Will Do

• Develop and execute comprehensive PR strategies that align with Temu's global communications objectives.
• Build and maintain relationships with key media contacts, including national, business, and trade media, as well as industry analysts and influencers.
• Create and disseminate press releases, media alerts, and other communications materials to the media and public.
• Collaborate with the internal teams, such as marketing and social media, to ensure consistent messaging and branding across all platforms.
• Monitor, analyze, and report on media coverage and public sentiment, providing actionable insights and strategic recommendations.
• Develop and manage the budget for PR initiatives, ensuring effective use of resources.
• Lead storytelling efforts that highlight Temu's mission, values, and impact on the community and consumers.
• Serve as a trusted advisor on messaging, narrative framing, and reputational risk for leadership and internal teams.
• Stay up-to-date with industry trends, competitor activity, and changes in the media landscape to continuously improve PR strategies.

What We Are Looking For

• 7+ years of experience in public relations, communications, or a related field, with a focus on e-commerce, retail, technology, or consumer sectors.
• Proven track record of success in media relations, with established relationships across major national, business, and trade outlets.
• Exceptional writing, storytelling, and message development skills, with the ability to adapt tone and narrative for different audiences and channels.
• Demonstrated ability to work cross-functionally in a fast-paced, global environment, collaborating effectively across cultures and time zones.
• Strategic thinker with strong analytical skills and the ability to translate insights into actionable communications strategies.
• Experience with crisis communications, reputation management, and issues management.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work independently and as part of a team, with a high level of self-motivation and discipline.

Nice to Have

• Experience with digital PR tools and platforms, such as media monitoring software and social media analytics tools.
• Knowledge of SEO principles and how they apply to PR strategies.
• Familiarity with e-commerce platforms and the retail industry.
• Certification in public relations or a related field.
• Experience working in a remote or distributed team environment.

Benefits and Perks

• Competitive compensation package, with a salary range that reflects the cost of labor in the New York City Metropolitan Area.
• Comprehensive benefits package, including medical, dental, and vision insurance coverage.
• Paid time off (PTO) and paid sick leave, in accordance with applicable state and local laws.
• 401(k) plan to support long-term financial well-being.
• Opportunity to work with a dynamic and innovative company that values diversity, equity, and inclusion.
• Remote work options, with the flexibility to work from anywhere in the US.
• Professional development opportunities, including training and education programs to support career growth.
• Access to the latest digital tools and technologies to support PR strategies and initiatives.

• Develop a strong understanding of the e-commerce and retail industries, including current trends and challenges.
• Build a portfolio that showcases your media relations successes, including press releases, media coverage, and campaign results.
• Practice your storytelling skills, as the ability to craft compelling narratives is crucial in this role.
• Research Temu's values and mission to understand how your skills and experience align with the company's goals.
• Prepare to discuss your experience with crisis communications and reputation management, as these are key aspects of the role.
• Be ready to provide specific examples of your work, including strategies you've developed and executed, and the results you've achieved.
• Consider highlighting any experience you have with digital PR tools and platforms, as well as your knowledge of SEO principles and their application to PR strategies.