PupMD - Shopify Webmaster
WFA Digital Insight
The demand for skilled Shopify professionals has been on the rise, with the eCommerce industry expected to continue its rapid growth. This role stands out for its focus on direct-response marketing and performance-driven funnel ecosystems, where expertise in HTML, funnel systems, and integrations is highly valued. With the global eCommerce market projected to reach new heights, professionals with experience in managing high-performance online stores are in high demand. JobRack's partnership with PupMD to find the right candidate for this position underscores the importance of having a skilled Shopify Webmaster on board. Candidates should be prepared to showcase their technical skills, experience with similar roles, and ability to work independently in a fast-paced environment.
Job Description
About the Role
The role of a Shopify Webmaster at PupMD involves managing the backend and frontend stability of a fast-moving, direct-response eCommerce brand. This includes ensuring all systems are live, fast, and fully functional across Shopify and VSL funnel environments. As a key member of the team, the Shopify Webmaster will play a crucial role in scaling a performance-driven funnel ecosystem across multiple customer journeys.The ideal candidate will be highly technical, with a strong understanding of Shopify development, funnel systems, and integrations. They will be responsible for managing long-term funnel performance, resolving technical issues, and owning integrations across various platforms.
What You Will Do
- Manage long-term funnel performance, including load speed and mobile optimization
- Resolve all technical issues across Shopify and funnel systems
- Own integrations across Shopify, SamCart, Stripe, Shopify Pay, and subscriptions
- Run and manage split tests across frontend and backend funnels
- Build and maintain HTML-based VSL and funnel pages
- Manage Shopify Pay, checkout systems, and subscription flows
- Ensure all funnels remain live and fully operational at all times
- Collaborate with the team to scale the funnel ecosystem
- Monitor and analyze funnel performance to identify areas for improvement
- Implement changes to optimize funnel performance and user experience
What We Are Looking For
- HTML expertise with strong Shopify development experience
- Proven experience working in eCommerce environments
- Strong understanding of funnel systems, ideally VSL or direct-response
- Experience with integrations such as SamCart, Stripe, Shopify Pay, and subscriptions
- Ability to work independently with minimal direction
- Strong problem-solving skills and attention to detail
- Experience with performance marketing and direct-response marketing
- Knowledge of Shopify themes, apps, and plugins
- Familiarity with analytics tools and performance metrics
Nice to Have
- Experience working with high-performing eCommerce brands
- Background in direct-response or VSL-driven funnels
- Knowledge of front-end development frameworks and libraries
- Experience with A/B testing and experimentation tools
- Familiarity with project management tools and agile methodologies
Benefits and Perks
- Competitive salary range of $3,500 - $5,000 per month
- Full-time, remote role with flexible working hours
- 20 days paid time off, including public holidays
- Opportunity to work with a fast-moving, early-stage brand
- High ownership role with direct impact on brand performance and scaling
- Professional development opportunities and support for ongoing learning
- Access to the latest tools and technologies in the industry
- Collaborative, dynamic team environment
How to Stand Out
- Ensure your portfolio includes examples of your Shopify development work, including any experience with funnel systems and integrations.
- Be prepared to discuss your approach to managing long-term funnel performance and optimizing user experience.
- Familiarize yourself with the latest trends and best practices in eCommerce and direct-response marketing.
- Highlight your problem-solving skills and ability to work independently with minimal direction.
- Research the company and its products to demonstrate your interest and understanding of the role and industry.
- Prepare questions to ask the interviewer about the team, company culture, and opportunities for growth and development.
- Consider showcasing your knowledge of analytics tools and performance metrics, and how you would use data to inform your decisions as a Shopify Webmaster.
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