Regional Marketing Manager, India

About the Role

GitLab is a platform that values innovation, efficiency, and collaboration. As a Regional Marketing Manager, you will be working closely with cross-functional teams, including sales, partner marketing, and other regional marketing teams, to ensure aligned strategies and maximum impact. The role requires a deep understanding of the B2B tech industry, as well as the ability to analyze market trends and adjust strategies accordingly.

In this dynamic and fast-paced environment, you will have the opportunity to work with cutting-edge technologies and contribute to the development of innovative marketing campaigns. Your expertise in data analysis and your ability to derive actionable insights will be crucial in measuring the success of marketing initiatives and informing future strategies.

What You Will Do

• Develop and execute comprehensive field marketing strategies across India, aligning with the company's overall marketing objectives.
• Take full ownership of regional marketing initiatives, creating detailed program plans and continuallyexperimenting, testing, and iterating programs to define best practices.
• Analyze and report on the impact and performance of regional marketing initiatives to various stakeholders, including local leadership and executive-level teams.
• Achieve high and consistent ROI from marketing programs in India through operational rigor, measurement, and budget and financial management.
• Collaborate with external agencies and third-party vendors to prepare, manage, and execute campaigns.
• Work cross-functionally with sales, partner marketing, and other marketing teams to drive the execution of demand generation and field marketing plans.
• Be a key member and collaborator of the APJ Marketing team, contributing to the development of regional marketing strategies and sharing best practices.
• Utilize Salesforce, Adjust, and Excel to track, analyze, and optimize marketing performance and campaign efficacy.
• Develop and maintain a deep understanding of the B2B tech market in India, including trends, competitors, and customer needs.

What We Are Looking For

• Experience in the B2B tech industry with a focus on field marketing, preferably working directly with sales teams.
• Proven track record of delivering successful marketing campaigns, both third-party and owned events, with measurable ROI.
• Strong analytical skills, with the ability to use data to measure results and inform decision-making and strategy development.
• Experience in budgeting and financial management, with the ability to build and drive a budget within the territory.
• Ability to travel up to 25% and comply with the company's travel policy.
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Excellent communication and writing skills, with the ability to distill complex information into clear, actionable insights.
• Experience working in a fast-paced, dynamic environment, with the ability to coordinate across many teams and iterate and deliver quickly.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of digital marketing channels, including social media, email marketing, and content marketing.
• Familiarity with project management tools and methodologies.
• Certification in marketing or a related field.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a cutting-edge technology platform.
• Collaborative, dynamic work environment with a team of industry leaders.
• Professional development opportunities, including training and education programs.
• Flexible working hours and remote work options.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and holiday policy.

• Ensure your resume and cover letter are tailored to the role, highlighting your experience in B2B tech marketing and your proficiency in Salesforce, Adjust, and Excel.
• Prepare examples of successful marketing campaigns you have led, including metrics on their success and the strategies you used to achieve your goals.
• Be ready to discuss your understanding of the B2B tech market in India, including trends, competitors, and customer needs.
• Show a willingness to learn and adapt to new technologies and marketing strategies.
• Highlight your ability to work in a fast-paced environment and coordinate with cross-functional teams.
• Be prepared to discuss your experience with data analysis and how you use data to inform your marketing decisions.