Regional Marketing Manager, Korean Speaking (Singapore)

FigmaFigma·Remote(Singapore)
Marketing
Programmatic

WFA Digital Insight

As the demand for digital marketing specialists continues to rise, with a 27% growth in programmatic advertising roles in 2025, Figma is seeking a skilled Regional Marketing Manager to lead their marketing efforts in Singapore. With a strong focus on collaboration and creativity, this role offers a unique opportunity to shape the future of design and marketing. Candidates should be prepared to bring their expertise in demand generation and lead growth, as well as their ability to work closely with cross-functional teams. Before applying, consider Figma's commitment to innovation and customer satisfaction, and be ready to showcase your skills in programmatic marketing and sales collaboration.

Job Description

About the Role

The Regional Marketing Manager role at Figma is a critical position that will drive demand generation and lead growth across Singapore and the broader APAC region. As a key member of the International Marketing Team, you will collaborate closely with sales teams to develop and implement comprehensive regional demand generation and field marketing strategies. Your primary focus will be on up-leveling brand awareness, driving demand for growth, and delighting and retaining B2B customers across Enterprise, Mid-Market, and SMB segments.

The role requires a deep understanding of digital marketing mix and the ability to use digital channels to optimize and scale programmatic campaigns. You will be the face of SEA/KR marketing and an International Marketing brand ambassador, working closely with marketing team members in both International and Global teams to deliver consistent and impactful marketing results.

What You Will Do

  • Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programs for KR/SEA to support overarching INTL marketing goals
  • Partner with Sales: Collaborate with regional Sales partners to deliver a sales-led marketing strategy
  • Global collaboration: Work closely with marketing team members to deliver consistent and impactful marketing results through the funnel and across multiple channels
  • Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success
  • Regional Leadership: Be the face of SEA/KR marketing and an International Marketing brand ambassador
  • Develop and execute comprehensive regional demand generation and field marketing strategies
  • Collaborate with sales teams to deliver a sales-led marketing strategy
  • Work closely with marketing team members to deliver consistent marketing results
  • Track and measure marketing programs and spend to budget
  • Identify and capitalize on new marketing opportunities

What We Are Looking For

  • Experience building and implementing full-funnel Demand Gen strategies for different segments
  • Deep understanding of digital marketing mix and ability to use digital channels to optimize and scale programmatic campaigns
  • Data-driven yet creative mind with the ability to bring new insights to existing projects
  • Self-Starter with a strong sense of ownership and responsibility over the region
  • Strategic problem solver who plans ahead of the curve and anticipates potential roadblocks
  • Strong collaboration and communication skills
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Fluency in English and ability to work in a global team

Nice to Have

  • Fluency in Korean
  • Experience working in the APAC region
  • Familiarity with Figma's products and services
  • Certification in marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global team and collaborate on international marketing campaigns
  • Access to the latest marketing tools and technologies
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Comprehensive health insurance and wellness programs
  • Generous paid time off and holiday policies
  • Access to Figma's products and services for personal and professional use

How to Stand Out

  • Tip: Showcase your expertise in programmatic marketing and sales collaboration by highlighting specific campaigns and results in your portfolio.
  • To stand out, emphasize your ability to work closely with cross-functional teams and drive demand generation and lead growth.
  • When preparing for the interview, research Figma's products and services and be ready to discuss how you can contribute to the company's mission.
  • Consider highlighting any experience working in the APAC region or with similar marketing technologies.
  • Be prepared to discuss your experience with data-driven decision making and how you stay up-to-date with the latest marketing trends and technologies.
  • Be ready to negotiate your salary based on your experience and qualifications, and don't hesitate to ask about benefits and perks.

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