Retail Account Manager, East Coast
WFA Digital Insight
As the demand for skincare specialists grows, with over 50 million people experiencing acne each year in the US, companies like Face Reality Skincare are looking for skilled professionals to drive business growth. The retail account manager role is in high demand, with companies seeking individuals who can build strong relationships and execute strategies to drive revenue. With the rise of remote work, this role offers a unique opportunity to work with a company that values integrity, inclusion, and adaptability. Candidates with experience in account management, retail sell-through, and backbar conversion will have an edge in this market. Before applying, candidates should be prepared to showcase their skills in relationship building, strategic thinking, and communication.
Job Description
About the Role
The Retail Account Manager role at Face Reality Skincare is a key position that requires a high-performing, relationship-driven individual to lead growth and execution across key strategic and national accounts within the professional and medical channels. This role sits at the intersection of account management, field execution, and retail sell-through strategy, ensuring partners successfully drive both backbar adoption and retail conversion. The ideal candidate will have a deep understanding of the skincare industry and be able to build strong relationships with key stakeholders.As a Retail Account Manager, you will be responsible for owning and executing account plans across assigned strategic partners, identifying opportunities for revenue growth, and analyzing sales performance to inform strategy and action plans. You will also partner with the Education team to execute Train-the-Trainer programs, in-person trainings, and virtual learning programs to support sell-through.
The Retail Account Manager will be part of a supportive business model that ensures everyone has a clear path to success and growth. The company values integrity, inclusion, collaboration, adaptability, and accessibility, and fosters an inclusive space where people are valued for who they are and encouraged to collaborate to see goals fully realized.
What You Will Do
- Own and execute account plans across assigned strategic partners
- Identify and drive opportunities for revenue growth, SKU expansion, and increased average order value (AOV)
- Analyze sales performance, sell-through trends, and account behavior to inform strategy and action plans
- Partner with Education to execute Train-the-Trainer (TTT), in-person trainings, and virtual learning programs
- Drive retail performance at the door level through education, merchandising guidance, and promotional strategy
- Build strong relationships with key stakeholders, including founders, operators, lead estheticians, and field leadership
- Conduct account visits, business reviews (QBRs), and in-field + virtual trainings to drive alignment and accountability
- Support new door openings with strong onboarding, opening orders, and launch execution
- Plan and execute product launches, promotions, and seasonal campaigns to drive incremental revenue
What We Are Looking For
- 3+ years of experience in account management, retail sell-through, and backbar conversion
- Proven track record of driving revenue growth and building strong relationships with key stakeholders
- Deep understanding of the skincare industry and esthetician workflows
- Excellent communication and strategic thinking skills
- Ability to analyze sales performance and inform strategy and action plans
- Experience with Excel and Adjust
- Strong relationship-building skills and ability to partner with cross-functional teams
Nice to Have
- Experience with CRM software and pipeline management
- Knowledge of the professional and medical channels
- Experience with product launches and promotions
- Certification in skincare or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a supportive and inclusive company
- Remote work arrangement with flexible hours
- Professional development opportunities
- Access to the latest skincare products and technologies
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure to highlight your experience in account management and retail sell-through in your resume and cover letter.
- Be prepared to talk about your strategy for driving revenue growth and building strong relationships with key stakeholders.
- Show examples of your ability to analyze sales performance and inform strategy and action plans.
- Demonstrate your knowledge of the skincare industry and esthetician workflows.
- Be ready to discuss your experience with CRM software and pipeline management.
- Research the company culture and values to show your understanding of the company's mission and vision.
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