Retail Media Strategist (Walmart Connect) - Freelance Contractor

Later·Remote
Software Development

WFA Digital Insight

The demand for paid media specialists has grown significantly, with a 25% increase in job postings in the last year alone. Later's Retail Media Strategist role stands out in this market, offering a unique opportunity to work with Walmart Connect and drive growth in the retail media space. As a specialist in this field, you'll need to stay up-to-date on the latest trends and best practices, with skills in campaign execution, optimization, and reporting. With the right combination of technical expertise and strategic thinking, you can excel in this role and make a real impact on Later's paid media channels.

Job Description

About the Role

As a Retail Media Strategist at Later, you will play a critical role in scaling one of our most important emerging paid media channels, Walmart Connect. This is a freelance, contract position that requires a unique blend of operational and enabling skills, as you will own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.

You will work closely with the Head of Paid Media and broader performance marketing team to launch, optimize, and prove out pilot campaigns, while upskilling internal buyers on best practices across strategy, execution, and reporting. Your expertise will be crucial in defining and executing the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap.

In this role, you will be an integral part of a dynamic team that values collaboration, innovation, and results-driven performance. You will have the opportunity to work with a range of stakeholders, including internal teams and clients, to deliver high-impact campaigns that drive real growth and revenue.

What You Will Do

  • Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
  • Identify high-impact opportunities to scale performance based on early pilot results and performance data
  • Develop channel-specific playbooks for campaign setup, optimization, and reporting
  • Translate campaign insights into clear, actionable recommendations for internal stakeholders and clients
  • Own hands-on keyboard execution across Walmart Connect campaigns, including setup, trafficking, optimization, and pacing
  • Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP
  • Monitor performance daily and optimize against key KPIs, such as ROAS, CPA, CTR, and conversion rate
  • Troubleshoot performance issues and identify root causes quickly using data
  • Establish reporting frameworks and dashboards to track performance and surface insights
  • Partner with the Head of Paid Media and cross-functional teams to ensure integrated campaign execution
  • Act as the internal subject matter expert on Walmart Connect, supporting campaign planning and troubleshooting

What We Are Looking For

  • 3+ years of experience in paid media, with a focus on retail media and Walmart Connect
  • Proven track record of driving growth and revenue through paid media campaigns
  • Strong understanding of campaign execution, optimization, and reporting
  • Experience with campaign setup, trafficking, and pacing
  • Ability to analyze data and identify insights to inform campaign decisions
  • Strong communication and collaboration skills, with the ability to work with internal teams and clients
  • Experience with channel-specific playbooks and reporting frameworks
  • Strong problem-solving skills, with the ability to troubleshoot performance issues and identify root causes

Nice to Have

  • Experience with Sponsored Products, Sponsored Brands, and DSP
  • Knowledge of Walmart Connect's platform and capabilities
  • Familiarity with Later's paid media channels and campaign execution
  • Experience with data analysis and insights, with the ability to inform campaign decisions

Benefits and Perks

  • Competitive freelance rate
  • Opportunity to work with a leading influencer marketing company
  • Flexible, remote work arrangement
  • Access to Later's proprietary data and insights
  • Opportunity to work with a range of stakeholders, including internal teams and clients
  • Professional development opportunities, with the ability to upskill and reskill in paid media and retail media

How to Stand Out

  • Make sure you have a strong understanding of Walmart Connect's platform and capabilities, as well as experience with campaign execution, optimization, and reporting.
  • Be prepared to provide specific examples of your experience driving growth and revenue through paid media campaigns.
  • Develop a strong portfolio that showcases your expertise in paid media and retail media, including any relevant case studies or campaign results.
  • Be prepared to discuss your experience with data analysis and insights, and how you use data to inform campaign decisions.
  • Don't be afraid to ask questions during the interview process, such as what the typical day-to-day looks like in this role, or what the biggest challenges are that the team is currently facing.
  • Be sure to research Later's company culture and values, and be prepared to discuss how your own values and work style align with theirs.

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