Retail Sales Manager, DSD North, Connecticut

## About the Role As a Retail Sales Manager at Vita Coco, you will play a pivotal role in driving the company's retail sales efforts in the North DSD region. Your primary objective will be to develop and execute strategic plans that enhance distribution, display, and shelf set opportunities across top accounts. This is a critical position that requires a deep understanding of the retail landscape, excellent sales and negotiation skills, and the ability to build strong relationships with key stakeholders. You will be working closely with the sales team, distributors, and retail customers to achieve revenue and depletion goals. The ideal candidate will have a proven track record of driving sales growth, improving in-store execution, and managing complex retail partnerships. You will be responsible for analyzing sales data, identifying trends, and developing insights that inform sales strategies and optimize retail execution. Your ability to communicate effectively, both written and verbally, will be essential in this role, as you will be presenting sales plans, negotiating with retailers, and collaborating with internal stakeholders. Vita Coco is a dynamic and innovative company that is committed to delivering high-quality products and exceptional customer experiences. As a Retail Sales Manager, you will be part of a talented team that is passionate about driving business growth, fostering strong relationships, and making a positive impact on the community. ## What You Will Do - Develop and execute strategic sales plans to drive revenue growth and achieve business objectives - Build and maintain strong relationships with key retail stakeholders, including buyers, category managers, and store managers - Analyze sales data and market trends to identify opportunities and optimize retail execution - Negotiate and secure distribution, display, and shelf set opportunities with top retailers - Collaborate with cross-functional teams, including sales, marketing, and operations to achieve business goals - Conduct regular store visits to monitor in-store execution, identify issues, and implement corrective actions - Develop and manage sales forecasts, budgets, and expense reports - Identify and pursue new business opportunities to expand Vita Coco's retail presence - Provide exceptional customer service and support to retail partners and internal stakeholders - Stay up-to-date with industry trends, competitor activity, and emerging technologies to maintain a competitive edge ## What We Are Looking For - 1+ years of experience in field sales, retail execution, or account management, preferably within the CPG, beverage, or DSD environments - Proven ability to drive sales growth, improve in-store execution, and manage complex retail partnerships - Excellent sales, negotiation, and communication skills - Strong analytical and problem-solving skills, with the ability to analyze sales data and market trends - Ability to travel regularly within the assigned market, with a willingness to work in a fast-paced, dynamic environment - Ability to lift cases of product between 10-35 pounds and place products on overhead shelving - Ability to walk upwards of ~20k steps daily, with the ability to stand and walk for long periods of time - Strong organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously - Experience working with distributor partners and retail customers, with a strong understanding of the retail landscape ## Nice to Have - Experience with sales analytics tools and software, such as Nielsen or IRI - Knowledge of the beverage industry, with a strong understanding of market trends and competitor activity - Certification in sales, marketing, or a related field, such as the Certified Sales Professional (CSP) designation - Experience working in a remote or hybrid work environment, with the ability to work independently and manage time effectively ## Benefits and Perks - Competitive salary and bonus structure, with opportunities for growth and advancement - Comprehensive benefits package, including medical, dental, and vision coverage - 401(k) retirement plan, with company matching contributions - Paid time off, including vacation, sick leave, and holidays - Opportunities for professional development and training, including sales, marketing, and leadership programs - Remote work options, with the ability to work from home or a remote location - Access to the latest technology and software, including sales analytics tools and software - Collaborative and dynamic work environment, with a team of talented and passionate professionals

- Make sure to highlight your experience in field sales, retail execution, or account management in your resume and cover letter.

• Develop a strong understanding of the retail landscape, including market trends, competitor activity, and emerging technologies.
• Be prepared to provide specific examples of your sales achievements and experience working with retail partners.
• Show enthusiasm and passion for the beverage industry and Vita Coco's products.
• Demonstrate your ability to work independently and manage time effectively in a remote or hybrid work environment.
• Research the company culture and values, and be prepared to discuss how you align with them.
• Practice your negotiation and communication skills, as these will be critical in this role.
• Be prepared to ask questions about the role, the team, and the company, and to discuss your long-term career goals and aspirations.