Sales and BDM Execution Sr. Manager

Lyra HealthLyra Health·Remote(United States)
Sales

WFA Digital Insight

The demand for skilled professionals in digital health is on the rise, with the market expected to grow significantly in the next few years. As a Sales and BDM Execution Sr. Manager at Lyra Health, you'll be at the forefront of this trend, driving commercial execution and growth for a leading provider of evidence-based mental health care. With the remote job market booming, this role offers a unique opportunity to work with a innovative company that's transforming access to mental health care. Before applying, candidates should be aware that this role requires a deep understanding of sales execution, digital skills, and the ability to drive growth in a fast-paced environment.

Job Description

About the Role

The Sales and BDM Execution Sr. Manager role at Lyra Health is a critical position that drives commercial execution and growth for the company. As a key member of the sales team, you will be responsible for defining and driving the playbooks, tools, and execution discipline that enable Sales, Customer Success, and in-market Business Development Manager (BDM) teams to perform at a high level. This role focuses on how we win, ensuring teams operate with clear, repeatable approaches—from initial engagement through proposal and close, and from provider outreach through care start activation.

The Sales and BDM Execution Sr. Manager will partner closely with Sales, Customer Success, BDMs, Marketing, and Performance Management to improve conversion, consistency, and effectiveness in the field. This role will drive consistent commercial execution by building practical, repeatable sales and provider engagement playbooks, strengthening proposal development and follow-through discipline, and improving conversion through better execution at key moments.

What You Will Do

  • Design and deploy field-ready playbooks for Enterprise Sales and Customer Success that standardize how we win health plans, activate customers, and generate provider referrals
  • Define practical, end-to-end workflows that guide teams through opportunity progression, proposal development, and high-impact provider outreach
  • Standardize the sales journey by clarifying expectations at every stage (from Discovery to Contracting) and providing the frameworks (Discovery, Solution Alignment, etc.) needed to increase conversion
  • Drive pipeline hygiene and reporting in partnership with Performance Management to provide clear growth insights for the senior executive team and Board of Directors
  • Identify and resolve deal friction by analyzing common breakdowns in progression and coaching sales leaders on practical execution
  • Optimize the BDM model by creating clear guidance for provider engagement, improving the quality of outreach, and making it easier for providers to refer patients
  • Improve field effectiveness by identifying gaps in consistency and introducing workflows that turn contacts into active referring providers
  • Elevate our competitive edge by establishing a consistent approach to RFPs, ensuring HP/HS-specific content is delivered on time with a clear articulation of value
  • Refine the follow-through process, including structured stakeholder re-engagement and objection handling to move proposals toward signatures

What We Are Looking For

  • 5+ years of experience in sales execution, business development, or a related field
  • Proven track record of driving commercial execution and growth in a fast-paced environment
  • Strong understanding of sales and provider engagement principles, including sales journey mapping and proposal development
  • Experience with sales enablement tools and technologies, such as sales engagement platforms and CRM systems
  • Excellent communication, interpersonal, and project management skills
  • Ability to work collaboratively with cross-functional teams, including Sales, Customer Success, Marketing, and Performance Management
  • Strong analytical and problem-solving skills, with the ability to analyze data and drive insights
  • Experience working in a remote or distributed team environment

Nice to Have

  • Experience in the healthcare or digital health industry
  • Knowledge of mental health care and the challenges faced by health plans and providers
  • Experience with AI-powered platforms and technologies
  • Certification in sales or business development, such as a Certified Sales Professional (CSP) or Certified Business Development Professional (CBDP)

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a innovative company that's transforming access to mental health care
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Professional development opportunities, including training and education programs
  • Flexible work arrangements, including remote work options and flexible hours
  • Access to the latest sales and business development tools and technologies
  • Recognition and reward programs for outstanding performance

How to Stand Out

  • Make sure to highlight your experience with sales execution, business development, and remote work in your application
  • Be prepared to provide specific examples of how you've driven commercial execution and growth in previous roles
  • Show a deep understanding of the mental health care industry and the challenges faced by health plans and providers
  • Emphasize your ability to work collaboratively with cross-functional teams and drive insights through data analysis
  • Don't be afraid to ask about the company culture and values during the interview process
  • Be prepared to discuss your experience with sales enablement tools and technologies, such as sales engagement platforms and CRM systems

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