Sales Development Representative
WFA Digital Insight
The demand for skilled sales development representatives has skyrocketed in recent years, with a 25% increase in job openings in 2025 alone. As companies continue to shift their focus towards digital transformation, the need for professionals who can effectively manage sales pipelines and generate leads has become paramount. Work Better Now, a company that prioritizes work-life balance and employee growth, is now seeking a Sales Development Representative to join their team. With a strong emphasis on using cutting-edge tools like HubSpot and Salesforce, this role is ideal for those who are looking to take their sales career to the next level. Before applying, candidates should be aware that this role requires a unique blend of technical skills, business acumen, and interpersonal abilities.
Job Description
About the Role
The Sales Development Representative role at Work Better Now is a critical component of the company's sales team. As a key-player in generating new business opportunities, you will be responsible for identifying potential clients, building relationships, and scheduling qualified meetings for the sales team. This role is perfect for those who are passionate about sales, have a strong understanding of the sales pipeline, and are comfortable working in a fast-paced environment.Day-to-day, you will be working closely with the sales and marketing teams to align messaging and improve targeting strategies. You will also be responsible for maintaining accurate records of prospect interactions, tracking outreach performance metrics, and providing feedback on market trends to refine outreach approaches.
What You Will Do
- Conduct outbound prospecting through calls, email campaigns, and LinkedIn outreach to engage potential clients
- Research target accounts and identify key decision-makers aligned with the company's ideal customer profile
- Qualify prospects based on predefined criteria such as budget, authority, need, and timeline
- Schedule discovery meetings and hand off qualified opportunities to Account Executives
- Maintain accurate and up-to-date records of prospect interactions within CRM systems
- Follow up consistently with leads to nurture interest and maintain engagement
- Track outreach performance metrics including calls made, emails sent, meetings booked, and conversion rates
- Collaborate with marketing and sales teams to align messaging and improve targeting strategies
- Provide feedback on prospect responses and market trends to refine outreach approaches
What We Are Looking For
- 2+ years of proven experience in sales development, prospecting, or customer-facing roles
- Strong verbal and written communication skills
- Familiarity with CRM platforms such as HubSpot or Salesforce
- Goal-oriented mindset with the ability to meet activity targets
- Self-motivated and comfortable working in a remote environment
- Strong understanding of sales principles and practices
- Ability to work in a fast-paced environment and adapt to changing priorities
Nice to Have
- Experience with Adjust and Excel
- Knowledge of digital marketing principles and practices
- Certification in sales or a related field
Benefits and Perks
- 100% remote work — enjoy the comfort and flexibility of working from home
- Competitive compensation package with opportunities for growth
- 18 paid vacation days + U.S. federal holidays
- Paid maternity/paternity leave (up to 2 months with 50% salary coverage after 1 year)
- Client Growth Bonus: earn a $50 one-time reward for every new hire added to the business you support
- Opportunities for professional development and career advancement
How to Stand Out
- To stand out in this role, make sure you have a strong understanding of sales principles and practices, as well as experience with CRM platforms like HubSpot or Salesforce.
- When applying, be sure to highlight your ability to work in a fast-paced environment and adapt to changing priorities.
- Familiarize yourself with the company's core values and be prepared to provide examples of how you embody them.
- Practice your communication skills, as strong verbal and written communication is critical in this role.
- Be prepared to provide feedback on your sales strategy and approach during the interview process.
- Research the company's target market and be prepared to discuss your understanding of their ideal customer profile.
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