Sales Director- Seniors
WFA Digital Insight
As demand for senior care services continues to rise, with the industry expected to grow by over 20% in the next few years, companies like Sodexo are looking for talented sales directors who can drive revenue growth. With a focus on the central US, this role is ideal for those with a strong background in sales, particularly in the seniors segment. Excel skills are a must, as market analysis and data-driven decision making are key. Sodexo stands out for its commitment to improving the quality of life for its clients and its dedication to diversity and inclusion. Before applying, candidates should be aware that this role requires significant travel and a strong ability to work independently.
Job Description
About the Role
The Sales Director for Sodexo's Seniors segment is a pivotal role that drives net-new revenue across parts of the central US. This position involves the full sales cycle, from market mapping and prospecting to discovery, solution development, proposal delivery, negotiation, and contract signature. The ideal candidate will be an executive seller with a proven track record of success, able to lead through compelling storytelling and articulate a clear, differentiated narrative that inspires clients to act.As a key member of the team, the Sales Director will partner with operations, culinary, clinical, and finance teams to craft compelling solutions that improve resident experience, drive outcomes, and create measurable value for senior living and senior care providers. This role requires someone who can build long-term partnerships and mobilize internal teams as a unified force to win together.
The Sales Director will be responsible for researching prospective organizations to identify the right customer stakeholders to sell to, investigating and analyzing new business opportunities, and developing and maintaining positive business relationships with potential clients. This role involves building both internal and external networks, examining client needs to maximize business and/or solutions for business concerns, and performing cost-benefits and needs analysis.
What You Will Do
- Research prospective organizations to identify the right customer stakeholders to sell to.
- Investigate and analyze new business opportunities; develop and maintain positive business relationships with potential clients.
- Build both internal and external networks to drive sales growth.
- Examine client needs to maximize business and/or solutions for business concerns; perform cost-benefits and needs analysis.
- Develop and implement the business plan, budget, and forecasts to achieve sales, market share, hit rate, and market growth targets to attain overall financial goals.
- Lead the development of sales presentations, proposals, and assist in the development of contractual sales documents.
- Research growth strategies and competitor practices and strategies to evaluate and implement new strategies.
- Identify and pursue new business opportunities through networking, market research, and referrals.
- Collaborate with cross-functional teams to develop and implement sales strategies.
- Stay up-to-date with industry trends, competitor activity, and market conditions to maintain a competitive edge.
What We Are Looking For
- Proven success in managing and executing a structured sales process, from prospecting to closing deals.
- Strong relationship-building skills, with a focus on adding value to clients and fostering long-term partnerships.
- Exceptional organizational and project management skills, with the ability to lead parallel processes and keep multiple opportunities progressing.
- A "seller" mindset with the ability to confidently engage clients, listen actively, and influence decision-making.
- A sense of ownership and accountability, with a commitment to high-quality work and achieving desired results.
- Excellent executive-level communication skills—both written and verbal—able to distill complex information into clear and actionable insights.
- Experience working with Excel for market analysis and data-driven decision making.
- Ability to travel up to 50-60% of the time.
- Residency in one of the following states: OH, KY, TN, AL, MS, LA, AR, OK, or KS.
Nice to Have
- Experience in the senior care or healthcare industry.
- Knowledge of sales strategies and techniques.
- Certification in sales or a related field.
- Experience with CRM software.
Benefits and Perks
- Competitive compensation package.
- Comprehensive benefits package that may include: Medical, Dental, Vision Care, and Wellness Programs.
- 401(k) Plan with Matching Contributions.
- Paid Time Off and Company Holidays.
- Career Growth Opportunities and Tuition Reimbursement.
- Remote work setup with the expectation of up to 50-60% travel.
- Vehicle allowance for travel purposes.
- Commission plan to incentivize sales performance.
How to Stand Out
- When applying, highlight your experience with sales cycles, from prospecting to closing deals, and your ability to build long-term partnerships.
- Showcase your Excel skills and how you've used them for market analysis and data-driven decision making in previous roles.
- Prepare examples of times when you had to develop and implement business plans, budgets, and forecasts to achieve sales targets.
- Be ready to discuss your understanding of the senior care industry and how you can drive revenue growth in this segment.
- Research Sodexo's company culture and values, and be prepared to talk about how your own values and work style align with theirs.
- Consider having a portfolio or examples of your sales presentations, proposals, and other relevant documents to share during the interview process.
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