Sales Engineer – EMEA
WFA Digital Insight
As the demand for digital skills in the hospitality industry surges, with over 20,000 hoteliers already leveraging technology to enhance guest experiences, the role of Sales Engineer has become pivotal. Given the 34% growth in demand for tech-savvy professionals in 2025, individuals with strong technical and commercial acumen are highly sought after. Canary Technologies, a leader in hospitality-specific AI, stands out for its innovative approach and strong investor backing. Before applying, candidates should be aware of the need for a deep understanding of APIs, integrations, and IT security, alongside exceptional communication skills. This role presents a unique opportunity for those looking to combine technical expertise with commercial awareness in a fast-paced, remote environment.
Job Description
About the Role
The Sales Engineer – EMEA role at Canary Technologies is a critical position aimed at accelerating local implementation timelines and supporting the technical aspects of the sales process across the EMEA region. This involves acting as a technical liaison between the Sales, Product, and Customer Success teams to ensure prospective and new customers experience a seamless and technically sound onboarding process. The role is based in Spain and the United Kingdom, offering a unique opportunity to work in a dynamic and multicultural environment.Day-to-day, the Sales Engineer will collaborate closely with various teams to identify and remove bottlenecks in the technical onboarding journey for new customers. This requires a strong technical fluency, commercial awareness, and the ability to provide technical insight and credibility, particularly during complex negotiations. The ideal candidate is someone who is not only technically adept but also excited about improving how Canary’s products are delivered and understood in the market.
The position is part of the EMEA Sales team, which is at the forefront of driving the adoption of Canary’s hospitality-specific AI platform. The team’s success is crucial for the company’s growth, and the Sales Engineer plays a key role in this process.
What You Will Do
- Collaborate closely with Sales, Product, and Implementation teams to streamline and localize rollout processes.
- Identify and remove bottlenecks in the technical onboarding journey for new customers in the EMEA region.
- Work directly with customers’ IT and operations teams to ensure technical readiness and compliance.
- Join sales calls to provide technical insight and credibility, particularly during complex negotiations.
- Help prospects understand integration requirements, data flows, and architecture.
- Assist in answering technical RFPs, security documentation, and architecture diagrams.
- Act as the technical point of contact between regional sales and the global Product and Engineering teams.
- Translate local customer requirements into actionable feedback for product development and localization.
- Develop and maintain technical documentation and resources tailored to the EMEA market.
- Support in the creation of implementation guides, best practices, and FAQs to scale knowledge across teams.
What We Are Looking For
- 10+ years of experience in a technical product, solutions engineering, or implementation role within a SaaS or hospitality tech company.
- Strong understanding of APIs, integrations (especially with PMS or payment systems), data privacy, and IT security principles.
- Experience supporting a commercial or pre-sales function.
- Exceptional communication and stakeholder management skills, particularly in cross-functional and multicultural environments.
- Proficient in both written and spoken English; additional European languages (e.g., Spanish, French, German) are a strong plus.
- Self-motivated and comfortable working independently in a fast-paced, remote-friendly environment.
- Ability to work closely with various teams, including sales, product, and customer success.
- Strong problem-solving skills, with the ability to analyze technical issues and develop effective solutions.
- Experience with technical documentation and the ability to create and maintain technical resources.
Nice to Have
- Experience with hospitality-specific technology or AI platforms.
- Familiarity with agile development methodologies and version control systems.
- Certification in IT security, data privacy, or a related field.
Benefits and Perks
- Competitive salary package.
- Opportunity to work with a leading hospitality tech company.
- Collaborative and dynamic work environment.
- Professional development opportunities, including training and education programs.
- Access to the latest technologies and tools.
- Flexible work arrangements, including remote work options.
- Travel reimbursement for visits to offices across New York, San Francisco, or Dallas.
- Budget for cross-functional professional development conversations.
- Time off for self-improvement and personal goals.
- Fun and exciting work culture with regular team events and activities.
How to Stand Out
- Ensure your resume highlights technical skills relevant to the role, such as experience with APIs and IT security principles.
- Prepare examples of how you have streamlined technical onboarding processes in previous roles.
- Familiarize yourself with Canary Technologies’ products and services to demonstrate your understanding of their hospitality-specific AI platform.
- Develop a portfolio that showcases your technical documentation skills and ability to create implementation guides and best practices.
- Practice your communication and stakeholder management skills, as these are crucial for success in the role.
- Be prepared to discuss your experience working in a fast-paced, remote environment and how you handle complex technical negotiations.
- Consider learning additional European languages to enhance your application, especially if you have experience working in multicultural environments.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.