Sales Executive - DACH
WFA Digital Insight
As demand for digital advertising specialists surged 25% in the last year, companies like GeoEdge are eager to tap into the German market. With a strong focus on ad security and quality, this Sales Executive role requires a unique blend of programmatic expertise, sales acumen, and market knowledge. Standing out in this competitive landscape will require a deep understanding of the DACH region's nuances and a consultative sales approach. Before applying, candidates should be prepared to showcase their ability to navigate complex sales cycles and build lasting relationships with key stakeholders.
Job Description
About the Role
The Sales Executive - DACH role at GeoEdge is a high-visibility position that plays a critical part in driving the company's growth in the German digital advertising market. As a key member of the sales team, you will be responsible for leading strategic sales efforts, managing and growing a high-value pipeline, and building trusted relationships with decision-makers across the adtech ecosystem. Your day-to-day will involve a mix of lead generation, outbound outreach, and pipeline management, all with the goal of consistently hitting revenue targets.As a sales professional with a deep understanding of the programmatic advertising ecosystem, you will be well-versed in the complexities of digital advertising and the importance of ad security and quality. Your expertise will be instrumental in helping GeoEdge expand its footprint in the DACH region and cement its position as a leader in the industry.
GeoEdge's collaborative and dynamic work environment is built on a foundation of passionate and driven individuals who thrive on solving complex challenges. As a Sales Executive, you will be part of a cross-functional team that values open communication, creative problem-solving, and mutual support.
What You Will Do
- Build, manage, and own a sales pipeline, including lead generation, outbound outreach, prioritization, and tracking key metrics
- Lead the full sales cycle, from prospecting to closing, across Germany and the broader DACH region
- Cultivate strong relationships with decision-makers at publishers, SSPs, platforms, and media companies
- Maintain accurate pipeline forecasting and performance reporting
- Adapt GeoEdge's global value proposition into impactful, localized sales narratives
- Collaborate cross-functionally with product, marketing, and customer success teams to ensure long-term client growth
- Provide insights into regional market trends and customer needs to shape strategic and product direction
- Represent GeoEdge at key industry events throughout Europe, both virtually and in person
- Stay up-to-date with the latest developments in programmatic advertising and ad security
What We Are Looking For
- 4+ years of B2B sales experience in the programmatic advertising ecosystem, with a strong track record in Germany and DACH markets
- Proven success managing the full sales cycle and consistently hitting revenue goals
- Strong network across publishers, SSPs, and media platforms
- Ability to pitch and close complex deals with senior stakeholders
- Strategic mindset with strong relationship-building skills at the C-suite, VP, and Director levels
- Native or fluent in both German and English, with excellent verbal and written communication skills
- Bachelor's degree required; MBA is a plus
- Experience working with Excel and other sales tools
Nice to Have
- Experience working in the adtech industry, particularly with ad security and quality solutions
- Knowledge of the latest trends and technologies in programmatic advertising
- Familiarity with sales management tools and CRM software
- Certification in sales or a related field
Benefits and Perks
- Competitive salary and bonus structure
- Opportunity to work with a leading company in the adtech industry
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education
- Flexible working hours and remote work options
- Access to the latest tools and technologies in programmatic advertising
- Recognition and reward for outstanding performance
- Health and wellness programs, including mental health support
- Paid time off and holidays
- Retirement savings plan
- Employee assistance programs
How to Stand Out
- Tip: Showcase your programmatic expertise by highlighting specific campaigns or success stories in your portfolio or during the interview process.
- To stand out, demonstrate a deep understanding of the DACH region's nuances and how they impact digital advertising strategies.
- Familiarize yourself with GeoEdge's products and services to understand how they address ad security and quality concerns in the industry.
- Develop a consultative sales approach by focusing on building relationships and understanding client needs, rather than just pushing products.
- Prepare to discuss your experience working with complex sales cycles and how you handle rejection or tough negotiations.
- Highlight any certifications or training you've received in sales, programmatic advertising, or a related field.
- Be ready to discuss your salary expectations and negotiate based on your research of the current market rate for similar positions.
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