Salesforce Marketing Cloud Architect

About the Role

The role reports to the Lehi, UT office but offers the flexibility of remote work from anywhere in the U.S. This provides an excellent opportunity for professionals seeking a balance between their personal and professional life. The team you will be working with is dedicated to making solar energy affordable for more people, and your contributions will directly impact the company's mission to connect people to the cleanest energy on Earth.

What You Will Do

• Integrate, connect, and utilize the Salesforce suite, including but not limited to CRM, Marketing Cloud, and Datorama.
• Build, test, and deploy marketing campaigns, including personalized and dynamic content via email and SMS.
• Demonstrate a strong command of technical details to translate proposed solutions into functional specifications.
• Troubleshoot and support implemented Salesforce applications.
• Leverage Journey Builder to deliver multi-touch communications.
• Create SQL queries in Automation Studio to segment audiences.
• Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
• Provide troubleshooting and first-line support for stakeholders working on deliverables and encountering errors or technical issues with the SFMC platform.
• Ensure flawless execution of marketing campaigns in SFMC.
• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention.
• Design the data flow for various campaigns that involve cross-channel platforms.

What We Are Looking For

• Master's degree in Computer Science, Information Technology Management, or a closely related field.
• At least 5 years of experience as a Software Developer using Salesforce Marketing Cloud, Salesforce, Pardot, JIRA, Asana, JavaScript, SQL, HTML, CSS, AMPScript, Email Studio, Mobile Studio, Audience Builder, Automation Studio, Content Builder, AWS, Snowflake, Data Cloud, Google Analytics, Tableau, MovableInk, REST API, SOAP API, MS SQL Server, and MS Access.
• Strong understanding of marketing automation principles and best practices.
• Experience with data analysis and segmentation.
• Familiarity with cross-channel marketing platforms and their integration.
• Excellent problem-solving skills and attention to detail.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong communication and team collaboration skills.

Nice to Have

• Certification in Salesforce Marketing Cloud or related technologies.
• Experience with Agile development methodologies.
• Knowledge of renewable energy or a similar industry.
• Familiarity with data visualization tools like Tableau.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a leading company in the renewable energy sector.
• Flexible and remote work arrangement.
• Access to cutting-edge marketing automation tools and technologies.
• Professional development and growth opportunities.
• Comprehensive health benefits.
• Retirement savings plan.
• Generous paid time off policy.
• Remote work stipend.

• Ensure you have a strong portfolio that demonstrates your experience with Salesforce Marketing Cloud and marketing automation strategies.
• Highlight your ability to analyze data and segment audiences effectively in your resume and during interviews.
• Be prepared to discuss specific examples of marketing campaigns you've developed and executed in previous roles.
• Familiarize yourself with Sunrun's mission and values to understand how your role contributes to the company's overall goals.
• Prepare to back your salary expectations with market research, considering the remote nature of the job and industry standards.
• During interviews, ask about the team's dynamics, the company culture, and opportunities for professional growth to gauge your fit with the organization.