SDR/BDR
WFA Digital Insight
As the demand for skilled sales professionals continues to grow, with a 27% increase in SDR roles posted in the last year, companies like apricot are looking for talented individuals to drive their growth. With a focus on data-driven prospecting and strategic qualification, this role requires a unique blend of skills, including HubSpot proficiency and excellent communication abilities. In a market where personalized outreach and seamless handoffs are crucial, candidates with experience in high-performance sales environments will have a competitive edge. Before applying, candidates should be prepared to demonstrate their ability to work independently and thrive in a performance-oriented environment.
Job Description
About the Role
The SDR/BDR role at apricot is a key driver of growth within a high-performance agency, responsible for building a sustainable pipeline of qualified opportunities. This position operates with autonomy and ownership, leveraging data-driven prospecting, multi-channel outreach, and strategic qualification to deliver measurable results. As a central figure in the sales process, the successful candidate will have a direct influence on revenue outcomes.The day-to-day responsibilities of this role will involve identifying high-potential prospects, crafting personalized engagement sequences, and ensuring seamless handoffs to the founder. This position requires a self-motivated individual who can thrive in a dynamic environment and is committed to continuous improvement. The ideal candidate will be able to work independently, with a strong focus on performance-based incentives.
As part of a high-performance agency, the SDR/BDR will be expected to contribute to the growth and development of the company. This will involve staying up-to-date with industry trends, best practices, and new technologies to continuously improve sales strategies and techniques.
What You Will Do
- Identify and research high-value prospects aligned with the ideal customer profile (ICP)
- Build and maintain targeted prospect lists using Sales Navigator and enrichment tools
- Propose new segments for testing with clear strategic rationale
- Execute personalized outreach across phone, email, and LinkedIn, adapting tactics based on response patterns and performance
- Manage objections, follow-ups, and re-engagement efforts until a clear outcome is achieved
- Assess prospects on pain points, goals, urgency, decision-making timeline, and budget readiness to ensure only qualified opportunities are advanced
- Schedule and confirm meetings on the founder's calendar
- Provide detailed handoff notes and support pre-call alignment to maximize meeting effectiveness
- Maintain accurate, up-to-date records of all activities, interactions, statuses, and outcomes within the CRM
What We Are Looking For
- 1–3+ years of outbound B2B sales or lead generation experience (agency or service-based environments a strong plus)
- Proven ability to communicate confidently and effectively via phone and written channels
- Self-directed, resilient, and driven by performance-based incentives
- Proficiency with Sales Navigator, CRM platforms (HubSpot preferred), and modern outreach tools
- Experience using AI-powered tools (e.g., Claude, ChatGPT) to enhance research, personalization, and follow-up efficiency (bonus)
- Strong understanding of sales principles, including prospecting, qualification, and closing
- Ability to work in a fast-paced, dynamic environment with multiple priorities and deadlines
Nice to Have
- Experience with data analysis and sales analytics tools
- Knowledge of marketing automation platforms and their integration with CRM systems
- Familiarity with sales enablement tools and techniques
Benefits and Perks
- Competitive base salary (based on experience)
- Outcome-based bonus tied to Qualified Meetings Held
- Closed-won kicker for deals sourced by you that convert to signed clients
- Optional accelerators for over-performance
- Remote work arrangement with flexible hours
- Access to cutting-edge sales tools and technologies
- Ongoing training and professional development opportunities
- Comprehensive health insurance and benefits package
- Generous paid time off (PTO) policy
- Remote stipend for home office setup and equipment
How to Stand Out
- Develop a strong understanding of HubSpot and Sales Navigator to stand out in the application process.
- Showcase your ability to work independently and manage multiple priorities in a fast-paced environment.
- Highlight any experience with AI-powered tools for sales and lead generation.
- Prepare to demonstrate your sales skills and strategies in the interview, including prospecting and qualification techniques.
- Research the company's products and services to understand their sales process and pain points.
- Be prepared to discuss your experience with data analysis and sales analytics, and how you've used this data to inform your sales strategies.
- Consider creating a portfolio of your sales achievements and strategies to share during the interview process.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.