Search Engine Optimization Specialist

About the Role

The role entails collaborating with some of the most innovative and diverse people around the world, tapping into your curiosity, and making an impact by driving digital performance across priority solution areas. You will be part of a dynamic team that values empathy, insight, and clinical intelligence, and is committed to addressing the toughest challenges in healthcare.

Solventum is a new healthcare company with a long legacy of solving big challenges and improving lives. The company is guided by a passion for innovation and a commitment to enabling better, smarter, and safer healthcare.

What You Will Do

• Develop and execute search engine optimization strategies to improve organic visibility and drive qualified traffic
• Identify and apply generative engine optimization best practices to improve discoverability in AI-powered search, answer engines, and conversational discovery experiences
• Conduct keyword, content, and competitive research to uncover opportunities and inform optimization priorities
• Partner with cross-functional teams to translate search insights into actionable recommendations and measurable business outcomes
• Lead the digital asset upload and metadata management process within the Digital Asset Management system to improve asset quality, governance, and discoverability
• Collaborate with the web development team to ensure technical SEO best practices are implemented across the website
• Analyze and report on search engine optimization performance, providing data-driven insights to inform future strategies
• Stay up-to-date with the latest search engine algorithms, trends, and best practices, and apply this knowledge to drive continuous improvement
• Develop and manage SEO budgets, ensuring effective use of resources to achieve business objectives
• Provide training and support to internal stakeholders on search engine optimization best practices and strategies

What We Are Looking For

• Bachelor’s degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field
• At least seven years of hands-on experience in SEO, digital marketing, website optimization, content strategy, or a related field
• Experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking
• Proficiency in SEMrush and other SEO tools
• Strong understanding of search engine algorithms, including Google’s algorithm updates
• Experience with digital asset management systems and metadata management
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to analyze data and drive insights
• Experience with content management systems and web development principles

Nice to Have

• Experience with generative engine optimization and optimizing content for AI-driven search
• Knowledge of programming languages, such as Python or JavaScript
• Experience with data analysis tools, such as Google Analytics
• Certification in SEO or digital marketing, such as Google Analytics certification
• Experience working in the healthcare industry or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading healthcare company and make a real impact on their digital presence
• Collaborative and dynamic work environment with a team of experienced professionals
• Professional development opportunities, including training and support for ongoing education and growth
• Flexible work arrangements, including remote work options
• Access to the latest tools and technologies, including SEMrush and other SEO software
• Recognition and reward for outstanding performance and contributions to the company
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off and holiday schedule
• 401(k) or retirement savings plan with company match
• Employee assistance program and mental health support

• Make sure to highlight your experience with SEMrush and other SEO tools in your resume and cover letter, as well as any relevant certifications or training.
• Be prepared to provide specific examples of your SEO experience and successes in your previous roles, including metrics and data to demonstrate the impact of your work.
• Showcase your understanding of search engine algorithms and the latest trends and best practices in SEO, including generative engine optimization and AI-driven search.
• Develop a strong portfolio that demonstrates your SEO skills and experience, including case studies and examples of your work.
• Be prepared to discuss your approach to SEO strategy and how you stay up-to-date with the latest developments in the field.
• Consider obtaining certification in SEO or digital marketing to demonstrate your expertise and commitment to the field.
• Highlight your ability to work collaboratively with cross-functional teams and communicate complex technical information to non-technical stakeholders.