Senior ABM & Paid Digital Manager

About the Role

The role entails orchestrating ads, intent signals, and sales plays against the highest-value accounts in K-12, Higher Ed, and Commercial segments. You will be responsible for running paid digital programs that fuel the entire funnel and serving as a key stakeholder in the sales process. The ideal candidate will have experience in account-based marketing, paid digital, and sales alignment, with a strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms.

FMX is a company that values teamwork, excellence, and integrity. As a member of the team, you will be expected to embody these core pillars and work closely with cross-functional teams to drive business results.

What You Will Do

• Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline
• Operate the ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting
• Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts
• Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities
• Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline
• Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion
• Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality
• Define the metrics framework for ABM and paid channels
• Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next

What We Are Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end
• Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user
• AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation) to meaningfully increase speed and output
• Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend
• Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume
• Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently

Nice to Have

• Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers
• Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles
• A match with our core pillars: Teamwork, Excellence, and Integrity

Benefits and Perks

• Competitive compensation package
• Opportunity to work with a cutting-edge ABM platform and paid digital tools
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible remote work arrangement
• Access to the latest marketing and sales technologies
• Recognition and reward for outstanding performance

• Develop a strong understanding of ABM platform fluency, particularly with Demandbase, to increase your chances of success in this role
• Create a portfolio that showcases your experience in running ABM and paid digital campaigns, including metrics and results
• Be prepared to discuss your experience with AI tools and how you utilize them in your workflow
• Research FMX's core pillars and be prepared to explain how you embody teamwork, excellence, and integrity in your work
• Practice your analytical skills by working with spreadsheets, BI dashboards, and ad platforms to diagnose performance independently
• Prepare to discuss your experience with sales alignment and how you establish an airtight feedback loop on account quality