Senior Account Manager (Paid Media)
Customer Success
WFA Digital Insight
The rise of remote work has led to a surge in demand for skilled digital marketing professionals, with paid media specialists experiencing a 25% growth in demand over the past year. BM Digital, a leader in the field, is now seeking a Senior Account Manager to join their team. With the ability to work remotely, this role offers a unique opportunity for professionals to leverage their digital skills and experience in a flexible and dynamic environment. As the digital landscape continues to evolve, candidates with a strong understanding of paid media and a passion for innovation will be well-positioned for success. Before applying, candidates should be prepared to showcase their expertise in managing complex campaigns and collaborating with cross-functional teams.
Job Description
About the Role
The Senior Account Manager position at BM Digital is a key role that involves managing paid media campaigns for a range of clients. This role entails working closely with the client services team to develop and implement comprehensive digital marketing strategies. As a Senior Account Manager, you will be responsible for leading a team of account managers and coordinating with other departments to ensure seamless campaign execution. The success of our clients' paid media campaigns is crucial to their business growth, and as such, this role plays a vital part in driving revenue and customer engagement. You will be working in a fast-paced environment with a team of experienced professionals who are passionate about digital marketing. BM Digital is committed to fostering a culture of innovation and creativity, and as a Senior Account Manager, you will be encouraged to think outside the box and develop new and innovative campaign strategies.What You Will Do
- Develop and manage paid media campaigns across multiple channels, including Google Ads, Meta, and other social media platforms
- Collaborate with the client services team to understand client objectives and develop tailored campaign strategies
- Analyze campaign performance data and provide insights to optimize future campaigns
- Manage and optimize campaign budgets to ensure maximum ROI
- Coordinate with the creative team to develop campaign assets, including ad copy and visuals
- Conduct regular campaign performance reviews with clients and provide recommendations for improvement
- Stay up-to-date with the latest industry trends and best practices in paid media
- Lead a team of account managers and provide guidance and support as needed
- Develop and maintain strong relationships with clients and ensure high levels of client satisfaction
What We Are Looking For
- 5+ years of experience in paid media, preferably in a digital marketing agency setting
- Strong understanding of paid media channels, including Google Ads, Meta, and other social media platforms
- Experience in managing and optimizing campaign budgets to ensure maximum ROI
- Excellent analytical and problem-solving skills, with the ability to analyze campaign performance data and provide insights
- Strong communication and interpersonal skills, with the ability to work effectively with clients and internal teams
- Experience in leading a team of account managers and providing guidance and support as needed
- Strong understanding of digital marketing principles and the ability to think strategically
- Experience with campaign management tools, such as Google Ads Manager and Facebook Ads Manager
- Strong organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Nice to Have
- Experience with data analysis tools, such as Google Analytics and Excel
- Certification in Google Ads or other paid media platforms
- Experience with social media management tools, such as Hootsuite and Sprout Social
- Knowledge of SEO principles and how they impact paid media campaigns
- Experience with content management systems, such as WordPress and Drupal
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work remotely and flexible working hours
- Professional development opportunities, including training and certification programs
- Access to the latest digital marketing tools and technologies
- Collaborative and dynamic work environment with a team of experienced professionals
- Recognition and reward for outstanding performance, including bonuses and promotions
- Comprehensive health insurance and retirement savings plan
- Generous paid time off and holiday allowance
- Remote stipend to support home office setup and equipment
How to Stand Out
- When applying for this role, be sure to highlight your experience in managing paid media campaigns and optimizing campaign budgets for maximum ROI.
- To stand out, create a portfolio that showcases your campaign management skills and ability to analyze campaign performance data.
- In the interview, be prepared to discuss your experience with campaign management tools, such as Google Ads Manager and Facebook Ads Manager, and how you have used them to optimize campaign performance.
- When negotiating salary, be sure to research the market rate for Senior Account Managers in the digital marketing industry and be prepared to discuss your expectations.
- Be wary of companies that do not provide clear information about the role, expectations, or compensation package - this can be a red flag for a poorly managed or unorganized work environment.
- Be sure to ask about the company culture and values during the interview, and how they impact the way the team works and collaborates.
- Consider asking about opportunities for professional development and growth within the company, to ensure that you will be able to continue to learn and advance in your career.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.