Senior Account Strategist, Paid Media (Remote UK) - Future Opening

DirectiveDirective·Remote(Remote - United Kingdom)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

The demand for paid media specialists has skyrocketed in recent years, with a 30% increase in 2025 alone. Directive, a leading performance marketing agency, is seeking a Senior Account Strategist to lead paid media campaigns for top B2B SaaS clients. With a focus on customer generation and SQL targets, this role requires a unique blend of analytical and creative skills. Candidates should be well-versed in Google Ads, Meta Ads, and LinkedIn Ads, as well as Google Analytics and programmatic advertising.

Job Description

About the Role

Directive is seeking a Senior Account Strategist to oversee and lead a collection of Paid Media accounts for top B2B SaaS clients.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Create and manage custom client strategies
  • Communicate with clients and internal stakeholders on executing Paid Media deliverables
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working with B2B SaaS/tech clients
  • Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and programmatic advertising

How to Stand Out

  • Familiarize yourself with the latest trends in paid media, including GA4 and programmatic advertising
  • Develop a strong understanding of customer generation and SQL targets
  • Create a portfolio that showcases your ability to drive referrals via client relationships and professional networks
  • Be prepared to provide specific examples of successful paid media campaigns you've managed in the past
  • Highlight your Analytical and creative skills, and how they can be applied to drive campaign success

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