Senior Amazon PPC Manager
WFA Digital Insight
The demand for specialized digital marketing professionals, particularly those skilled in Amazon PPC, has seen significant growth in recent years, with some estimates suggesting a 25% increase in job postings for paid media specialists in 2023. As e-commerce continues to evolve, companies are seeking experts who can navigate the complexities of Amazon's advertising platform to drive sales and revenue. Adaptive Teams stands out for its commitment to helping brands optimize their Amazon presence through data-driven strategies. Candidates looking to apply should have a strong foundation in Amazon Advertising Console, excellent analytical skills, and the ability to communicate complex PPC concepts to clients. Before applying, it's essential to understand the current landscape of e-commerce marketing and the role of Amazon PPC within it.
Job Description
About the Role
The Senior Amazon PPC Manager position at Adaptive Teams is a critical role for any digital marketing professional looking to make a significant impact in the e-commerce sector. This role entails managing multiple Amazon PPC accounts, developing and implementing tailored strategies to drive conversions and maximize ROI for clients. Day-to-day responsibilities will include analyzing campaign performance, conducting keyword research, and collaborating with internal teams to align Amazon PPC efforts with overall brand strategies.As a Senior Amazon PPC Manager, you will be working closely with clients to understand their needs, provide strategic insights, and manage expectations. This role requires a proactive and problem-solving mindset, with a passion for e-commerce and digital marketing. The ideal candidate will have expert-level knowledge of Amazon Advertising Console and third-party PPC tools, strong analytical skills, and excellent communication abilities.
Adaptive Teams is a leading provider of Amazon growth services, and this role is an opportunity to join a dynamic team focused on delivering high-impact projects that accelerate client success. The company's commitment to innovation and customer satisfaction makes it an exciting place to work for professionals who are eager to grow and make a difference.
What You Will Do
- Own and manage multiple Amazon PPC accounts to ensure optimal performance across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Develop and implement Amazon PPC strategies tailored to client goals, focusing on driving conversions and maximizing ROI.
- Handle direct client communication to understand their needs, provide strategic insights, and manage expectations.
- Monitor and analyze campaign performance to make data-backed optimizations and improve efficiency.
- Conduct keyword research, A/B testing, and audience segmentation to enhance targeting and reach.
- Stay ahead of industry trends and platform updates to keep strategies competitive.
- Collaborate with internal teams to align Amazon PPC efforts with overall brand strategies.
- Provide regular performance reports and insights to clients and internal stakeholders.
- Participate in brainstorming sessions to conceptualize new campaign ideas and strategies.
- Manage and optimize campaign budgets to achieve the best possible ROI.
What We Are Looking For
- 3+ years of hands-on Amazon PPC experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Expertise in Amazon Advertising Console (Amazon Ads) and third-party PPC tools.
- Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven optimizations.
- Excellent communication skills, confident in managing client relationships and explaining complex PPC concepts.
- Proven ability to define Amazon PPC strategies and execute campaigns that drive measurable results.
- Proficiency in tools like Amazon Seller Central, Helium 10, and PPC automation software.
- Experience with budget management, bid strategies, and conversion tracking.
- A proactive, problem-solving mindset with a passion for e-commerce and digital marketing.
- Ability to work independently and as part of a remote team.
Nice to Have
- Experience with Google Ads and Meta campaigns to leverage cross-platform insights.
- Knowledge of e-commerce strategies beyond Amazon, including Shopify and other platforms.
- Certification in Amazon Advertising or similar digital marketing certifications.
- Experience in managing a team or mentoring junior PPC specialists.
Benefits and Perks
- Work completely remote with location independence.
- 15 Paid leave days.
- 8 leave days for National Holidays.
- 1 leave day for your Birthday.
- Quarterly bonus based on performance.
- Annual salary increase policy.
- Long-term position with the opportunity to grow in a stable and growing agency.
- Great opportunity to grow professionally in a high-level and fast-paced team.
- Access to the latest tools and technologies in digital marketing.
- Collaborative and dynamic work environment with a team passionate about e-commerce and digital marketing.
How to Stand Out
- Ensure your resume and cover letter highlight specific examples of Amazon PPC campaign successes, including metrics on ROI improvement and conversion rate increases.
- Prepare to discuss your strategy for staying updated with the latest Amazon Advertising platform updates and industry trends.
- Develop a portfolio that showcases your ability to analyze campaign performance, identify areas for improvement, and implement data-driven optimizations.
- Be ready to walk through your process for conducting keyword research, A/B testing, and audience segmentation in Amazon PPC campaigns.
- Consider obtaining Amazon Advertising certification or similar digital marketing certifications to stand out as a candidate.
- Practice explaining complex PPC concepts in simple terms, as this will be a key part of client communication and relationship management.
- Research the company culture and values to understand how your skills and experience align with Adaptive Teams' mission and vision.
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