Senior Analyst, Analytics and Insights (Programmatic)

About the Role

As a key member of the analytics team, the Senior Analyst will be responsible for analyzing large datasets to uncover trends, opportunities, and challenges. This will involve developing and maintaining complex data visualizations, dashboards, and reports to facilitate data-driven decision-making. The role will also involve collaborating with stakeholders to design and implement A/B testing and experimentation frameworks to inform campaign optimization strategies.

What You Will Do

• Develop and maintain complex data visualizations, dashboards, and reports to facilitate data-driven decision-making
• Analyze large datasets to uncover trends, opportunities, and challenges, and present findings to stakeholders
• Collaborate with cross-functional teams, including sales, marketing, and product, to develop and implement analytics solutions
• Design and implement A/B testing and experimentation frameworks to inform campaign optimization strategies
• Work closely with the programmatic team to optimize campaign performance and improve ROI
• Develop and maintain documentation of analytics processes and methodologies
• Stay up-to-date with industry trends and emerging technologies in programmatic analytics
• Collaborate with stakeholders to identify and prioritize analytics projects and initiatives
• Develop and deliver training and support to stakeholders on analytics tools and methodologies

What We Are Looking For

• 3+ years of experience in programmatic analytics or a related field
• Strong foundation in data analysis, statistics, and data visualization
• Proficiency in programmatic platforms, such as Google Analytics 360, Adobe Analytics, or similar
• Experience with data visualization tools, such as Tableau, Power BI, or D3.js
• Strong communication and presentation skills, with the ability to communicate complex insights effectively
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong problem-solving skills, with the ability to analyze complex data sets and identify trends and opportunities
• Experience with SQL and database management
• Bachelor's degree in a quantitative field, such as mathematics, statistics, or computer science

Nice to Have

• Experience with machine learning or predictive modeling
• Proficiency in programming languages, such as Python, R, or Julia
• Experience with cloud-based data platforms, such as AWS or Google Cloud
• Certification in programmatic analytics or a related field
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading company in the programmatic space
• Collaborative and dynamic work environment
• Professional development and training opportunities
• Flexible working hours and remote work options
• Access to the latest tools and technologies in programmatic analytics
• Recognition and reward for outstanding performance
• Comprehensive health and wellness benefits
• Generous paid time off and holiday schedule

• Be prepared to showcase your proficiency in programmatic platforms and data visualization tools, as well as your ability to communicate complex insights effectively.
• Develop a strong portfolio that demonstrates your experience in programmatic analytics, including case studies and examples of successful campaign optimizations.
• Highlight your ability to work in a fast-paced environment and prioritize multiple projects simultaneously, as well as your strong problem-solving skills.
• Be prepared to discuss your experience with A/B testing and experimentation frameworks, and how you have used data to inform campaign optimization strategies.
• Research Zeta Global's commitment to innovation and customer-centric approach, and be prepared to discuss how your skills and experience align with these values.
• Don't be afraid to ask about the company culture and values during the interview process, and be prepared to discuss your own values and how they align with those of the company.
• Consider negotiating salary based on your experience and qualifications, and be prepared to discuss your expectations and requirements.