Senior Analyst, Marketing Analytics & Insights (Remote)

About the Role

As a Senior Analyst, you will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product, and finance. Your expertise will help shape marketing strategy by analyzing performance across multiple channels, identifying trends, and uncovering opportunities for growth.

The Marketing Operations team is a critical component of Justworks' marketing efforts, and this role will play a key part in driving the company's marketing strategy forward.

What You Will Do

• Analyze digital marketing performance across multiple channels, including Paid Search, Paid Social, Affiliate, and Programmatic
• Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers
• Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations
• Maintain data visualization dashboards and reports that track key metrics and KPIs
• Streamline reporting processes to surface real-time insights that improve channel performance
• Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms
• Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels
• Manage key marketing platforms to ensure data integrity and process efficiency
• Support campaign operations, including budget optimization and allocation

What We Are Looking For

• 4+ years of experience in marketing analytics or a related field
• Strong understanding of data analysis, marketing metrics, and statistical concepts
• Experience with programmatic, Excel, and Google Sheets
• Ability to work closely with cross-functional teams, including marketing, product, and finance
• Strong communication and presentation skills
• Ability to analyze complex data sets and provide actionable insights
• Experience with data visualization tools and techniques

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Knowledge of machine learning and predictive modeling techniques
• Certification in Google Analytics or other marketing analytics tools
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leader in the HR solutions space
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge marketing tools and technologies
• Comprehensive health insurance and wellness programs

• When applying for this role, be sure to highlight your experience with programmatic, Excel, and Google Sheets, as well as your ability to analyze complex data sets and provide actionable insights.
• To stand out, create a portfolio that showcases your data analysis and visualization skills, including any relevant projects or certifications.
• In the interview, be prepared to walk the interviewer through your process for analyzing marketing performance data and providing insights to inform marketing strategies.
• Don't be afraid to ask about the company culture and values, as well as opportunities for professional development and growth.
• Be prepared to discuss your experience working with cross-functional teams and how you handle conflicting priorities and tight deadlines.
• Finally, research the company and the role beforehand, and come prepared with thoughtful questions to ask the interviewer.