Senior Brand Designer

CohereCohere·Remote(Toronto)
Design

WFA Digital Insight

The demand for skilled brand designers in the remote job market has surged, with companies seeking experts who can craft unique and compelling brand identities. As the market for AI-powered solutions grows, so does the need for professionals who can distill complex ideas into engaging visual experiences. With the rise of remote work, companies like Cohere are seeking talented individuals who can drive brand consistency and integrity across various platforms. Candidates with a strong portfolio and experience in both tech and non-tech industries are in high demand. Before applying, candidates should be aware that this role requires creative ideation, rapid iteration, and a passion for craft and polish.

Job Description

About the Role

As a Senior Brand Designer at Cohere, you will be responsible for shaping and maintaining the company's brand presence across various platforms. This includes designing unique and original brand work from concept through final execution, owning brand projects end-to-end, and partnering with marketing, product managers, researchers, engineers, and other team members to maintain a cohesive brand identity. You will work closely with a team of talented individuals who are passionate about their craft and committed to delivering high-quality results.

The Senior Brand Designer role is a critical component of Cohere's mission to scale intelligence and serve humanity. By joining the team, you will have the opportunity to contribute to the development of cutting-edge AI systems and work with a diverse range of stakeholders to drive brand strategy and visual identity. Your day-to-day responsibilities will include collaborating with cross-functional teams, designing and iterating on brand concepts, and ensuring that all brand touchpoints are consistent and polished.

Cohere's team is committed to creating an inclusive and supportive work environment, where everyone has the opportunity to grow and thrive. As a Senior Brand Designer, you will be expected to embody this culture and contribute to the company's mission to create a more diverse and equitable workplace.

What You Will Do

  • Design unique and original brand work from concept through final execution across digital & physical campaigns, the Cohere visual identity, brand studio experiments, and more.
  • Own brand projects end-to-end, holding visual consistency and brand integrity across all touch points.
  • Partner with marketing, product managers, researchers, engineers, and other team members to maintain a cohesive brand identity.
  • Work with stakeholders on the marketing and product teams to translate brand strategy into impactful work and to gather insights that transform it.
  • Consistently raise the bar of craft across the team through your own output and collaboration.
  • Explore new tools and methods of image-making (including AI) and help define how they fit into our creative process.
  • Develop and maintain a deep understanding of Cohere's brand strategy and visual identity.
  • Collaborate with the design team to ensure that all brand touchpoints are consistent and polished.
  • Stay up-to-date with industry trends and emerging technologies, and apply this knowledge to drive innovation and creativity in your work.

What We Are Looking For

  • 4–7 years of experience in brand design, preferably in both tech, and non-tech industries.
  • Strong portfolio showcasing your typographic and layout skills, command of color, systems thinking, problem-solving, and the measurable impact of your work.
  • Fluency in Figma and Adobe Creative Suite.
  • Motion design experience and software proficiency is a big plus.
  • Additional image-making competencies such as illustration or 3d work are a plus.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong understanding of brand strategy and visual identity, with the ability to think critically and creatively.
  • Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines.

Nice to Have

  • Experience working with AI-powered design tools and technologies.
  • Familiarity with front-end development principles and technologies.
  • Experience working in an agile development environment, with the ability to iterate and refine your work based on feedback and changing requirements.
  • Strong understanding of user experience principles and human-centered design.

Benefits and Perks

  • An open and inclusive culture and work environment.
  • Work closely with a team on the cutting edge of AI research.
  • Weekly lunch stipend, in-office lunches & snacks.
  • Full health and dental benefits, including a separate budget to take care of your mental health.
  • 100% Parental Leave top-up for up to 6 months.
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement.
  • Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend.
  • 6 weeks of vacation (30 working days).

How to Stand Out

  • Develop a strong portfolio that showcases your typographic and layout skills, command of color, systems thinking, problem-solving, and the measurable impact of your work.
  • Familiarize yourself with Figma and Adobe Creative Suite, and be prepared to discuss your experience with these tools.
  • Be prepared to talk about your experience working with cross-functional teams, and how you have contributed to the development of brand strategy and visual identity.
  • Research Cohere's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
  • Practice your communication and collaboration skills, as these are critical components of the Senior Brand Designer role.
  • Be prepared to discuss your experience working in a fast-paced, dynamic environment, and how you have adapted to changing priorities and deadlines.
  • Consider highlighting any experience you have working with AI-powered design tools and technologies, as this is a key area of focus for Cohere.

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