Senior Content Program Strategist

Other

WFA Digital Insight

The shift towards remote work has highlighted the need for effective content strategies that cut through the noise. With the rise of AI, companies are looking for professionals who can make intentional, data-driven decisions about the content they publish. Pulley, a company aiming to make it easier for anyone to start a company, is seeking a Senior Content Program Strategist to lead their content efforts. Demand for skilled content marketers has grown significantly, with many companies realizing that quality trumps quantity in the digital space. As the job market continues to evolve, professionals with strong storytelling instincts and sharp editorial judgment are in high demand. Before applying, candidates should be aware of the company's mission, its remote-first philosophy, and the importance of trust and judgment in content creation.

Job Description

About the Role

The Senior Content Program Strategist will be responsible for defining and maturing Pulley's content system, ensuring that all content is concise, differentiated, and worthy of the founders and teams they serve. This role requires a deliberate, principled, narrative-driven approach to content creation, with a focus on building a high-signal content system that compounds over time.

Day-to-day, the Senior Content Program Strategist will work closely with the marketing organization to shape Pulley's narrative through the content they create, why they create it, and how it shows up in the world. This role involves guiding the work produced by Pulley's content agency, defining core content pillars, and ensuring that everything published is intentional, differentiated, and genuinely useful.

As a key member of the marketing team, the Senior Content Program Strategist will play a crucial role in helping Pulley achieve its mission of making it easier for anyone to start a company. The company's remote-first philosophy and commitment to first-principles thinking, experimentation, and performance will provide a unique and dynamic environment for the right candidate.

What You Will Do

Define and mature Pulley's content system, ensuring it is concise, differentiated, and worthy of the founders and teams they serve
Develop a deliberate, principled, narrative-driven approach to content creation
Build a high-signal content system that compounds over time
Guide the work produced by Pulley's content agency
Define core content pillars
Ensure everything published is intentional, differentiated, and genuinely useful
Collaborate with the marketing organization to shape Pulley's narrative
Develop and maintain a deep understanding of Pulley's target audience and their content needs
Stay up-to-date with industry trends and best practices in content marketing
Analyze content performance and make data-driven decisions to optimize content strategy

What We Are Looking For

Strong storytelling instincts and sharp editorial judgment
Experience in developing and executing content strategies that drive results
Ability to make intentional, data-driven decisions about content creation and publication
Excellent written and verbal communication skills
Ability to work closely with a content agency and other stakeholders
Experience with content management systems and tools
Strong understanding of digital marketing principles and practices
Ability to work in a fast-paced, dynamic environment
Commitment to first-principles thinking, experimentation, and performance

Nice to Have

Experience working in a remote-first company
Knowledge of AI and its applications in content creation
Familiarity with Pulley's mission and values
Experience in the startup or tech industry
Certification in content marketing or a related field

About the Company

Pulley's mission is to make it easier for anyone to start a company. The company believes that more startups should exist, and that founder-led companies are more successful over the long term. Pulley helps founders and growing teams understand, manage, and optimize their equity with modern cap table management tools built for today's startups.

As a remote-first company, Pulley values flexibility, autonomy, and trust. The company is committed to building a thoughtful, high-performing marketing organization that prioritizes quality over quantity. With over 8,000 customers, including startups like Linear, Runway, Fathom, and Roam, Pulley is growing quickly and looking for talented professionals to join its team.

Benefits and Perks

Opportunity to work with a fast-growing, remote-first company
Flexible working hours and autonomy
Access to modern cap table management tools and other company resources
Professional development opportunities and support for ongoing learning
Competitive compensation and benefits package
Chance to work with a thoughtful, high-performing marketing organization
Collaborative and dynamic work environment
Recognition and reward for outstanding performance

How to Stand Out

To stand out in your application, make sure to include examples of your previous content strategies and how they drove results.
Familiarize yourself with Pulley's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
Develop a strong portfolio that showcases your writing and storytelling abilities, as well as your experience with content management systems and tools.
Be prepared to discuss your approach to content creation and how you stay up-to-date with industry trends and best practices.
Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what opportunities there are for professional development.
Consider highlighting your experience working in a remote-first company or your knowledge of AI and its applications in content creation.
When negotiating salary, be sure to research the market rate for the role and highlight your relevant skills and experience.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.