Senior Content Strategist
WFA Digital Insight
The demand for skilled content strategists has surged, with a 27% increase in job postings over the past year. As companies like ServiceNow invest heavily in digital transformation, professionals with expertise in content analysis, B2B buyer journey mapping, and marketing measurement are in high demand. With the rise of AI capabilities, candidates who can develop messaging frameworks and leverage AI tools to accelerate analysis will have a competitive edge. Before applying, consider how your skills in Excel and content strategy can drive business outcomes and pipeline velocity.
Job Description
About the Role
As a Senior Content Strategist at ServiceNow, you will play a pivotal role in driving audience engagement and pipeline velocity across various marketing channels, including servicenow.com, email, paid media, and more. Your primary focus will be on developing a strategic lens on the company's content footprint, identifying gaps, and creating messaging frameworks that resonate with the target audience. You will work closely with cross-functional teams, including product marketing, demand generation, and experimentation teams, to ensure that content strategies are aligned with business goals.The ideal candidate will have a deep understanding of B2B marketing strategy, buyer personas, and buyer journey mapping. You will be responsible for auditing and analyzing large content portfolios, mapping content to buyer journeys, and identifying strategic gaps. Your expertise in SEO, SEM, and AI optimization will be crucial in driving content discoverability and performance.
ServiceNow is a leader in the digital transformation space, and this role offers the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. As a Senior Content Strategist, you will have the autonomy to develop and execute content strategies that drive real business outcomes.
What You Will Do
- Audit and analyze existing content to understand what exists, what it says, and how it's currently organized
- Map existing content to buyer personas and journey stages to identify which content serves which audiences at which stages of evaluation
- Identify content and messaging gaps across channels and audiences to surface opportunities for improvement
- Develop content strategies and messaging frameworks that inform what content should exist and how it should be positioned
- Create flexible content models and persona-based journey maps that feed hypothesis development for experimentation and inform prioritization with product marketing
- Build content governance frameworks and work with tagging/taxonomy partners to establish metadata standards that enable analysis and measurement across channels
- Feed strategic insights to product marketing, integrated marketing, copywriters, designers, digital strategists, and experimentation teams
- Translate data into actionable direction and measure content performance to tie engagement metrics to marketing outcomes
- Collaborate with .com, analytics, and product strategy teams on information architecture and content prioritization aligned to business goals
- Leverage AI tools to accelerate content audits, analysis, and strategy development
What We Are Looking For
- 7+ years of experience in content strategy, product marketing, or digital marketing, preferably for enterprise B2B technology and AI
- Proven ability to audit and analyze large content portfolios, map content to buyer journeys, and identify strategic gaps
- Expertise in SEO, SEM, and AI optimization as they relate to content strategy and discoverability
- Strong analytical and measurement mindset with comfort connecting content performance to business outcomes
- Understanding of AI capabilities, use cases, and how to position AI products/features to technical and business audiences
- Experience using AI tools to accelerate strategy work and analysis
- Strong understanding of B2B marketing strategy, buyer personas, and buyer journey mapping
- Proven ability to work cross-functionally with product marketing, demand generation, analytics, and experimentation teams
- Deep knowledge of content management systems and analytics platforms
- Excellent written and verbal communication skills with the ability to synthesize insights and communicate strategy
Nice to Have
- Experience with agile project management methodologies
- Familiarity with design thinking principles and human-centered design
- Knowledge of data visualization tools and techniques
- Certification in content marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and education programs
- Access to cutting-edge technology and tools
- Recognition and reward programs for outstanding performance
- Comprehensive health and wellness programs
- Generous paid time off and holiday schedule
How to Stand Out
- Develop a strong portfolio that showcases your content strategy and analysis skills, including examples of how you've driven business outcomes through data-driven content decisions.
- Be prepared to talk about your experience with AI tools and how you've leveraged them to accelerate content strategy work and analysis.
- Highlight your ability to work cross-functionally with various teams, including product marketing, demand generation, and experimentation teams.
- Emphasize your understanding of B2B marketing strategy, buyer personas, and buyer journey mapping, and be prepared to provide examples of how you've applied this knowledge in previous roles.
- Don't be afraid to ask questions during the interview process, such as what the biggest challenges are in the role and how the company approaches content strategy and measurement.
- Be prepared to provide specific examples of how you've used data to inform content decisions and drive business outcomes.
- Research the company's products and services, and be prepared to discuss how you can contribute to the company's mission and goals
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.