Senior Conversion & Product Analyst (all genders)
Data & Analytics
GA4GTM
WFA Digital Insight
The demand for skilled analysts who can drive data-informed decisions has surged, with companies seeking professionals adept in GA4 and GTM. Glow25, a dynamic beauty and pro-aging company, stands out for its mission to redefine beauty. With the rapid growth of the digital marketing sector, candidates with strong analytical thinking and technical skills are in high demand. Before applying, consider how your expertise can contribute to Glow25's ambitious goals.
Job Description
About the Role
Glow25 is seeking a Senior Conversion & Product Analyst to join its central Data team. The ideal candidate will have a strong background in driving insight generation, owning conversion tracking setups, and enabling high-quality decision-making through data.Responsibilities
- Partner with Product and Marketing teams to define success metrics, evaluate experiments, and generate actionable insights.
- Build and maintain a sophisticated conversion funnel setup connecting user behavior across platforms and channels.
- Conduct campaign analysis to help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness.
- Contribute to event tracking design, including server-side tracking, for reliable and privacy-compliant data collection.
Requirements
- 3+ years of experience in product analytics roles, ideally across both product and marketing analytics.
- Proven skills in event tracking, product instrumentation, and campaign analysis.
- Strong command of SQL and experience working with cloud data warehouses like BigQuery.
- Advanced knowledge of GTM and GA4.
How to Stand Out
- Ensure your portfolio includes examples of complex data analysis and insights generation using GA4 and GTM.
- Be prepared to discuss your experience with event tracking, including server-side tracking, and how you've applied it in previous roles.
- Highlight your ability to communicate complex data insights to non-technical stakeholders, such as Product Managers and Marketers.
- Familiarize yourself with Glow25's products and services to understand how your analytical skills can contribute to the company's mission.
- Prepare to discuss your approach to proactive analysis, identifying trends, and opportunities for product or marketing improvement without being asked.
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