Senior Copywriter

## About the Role The Senior Copywriter position at Zeta Global is a dynamic and challenging role that requires a unique blend of creativity, strategic thinking, and technical savvy. As a key member of the Creative Studio, a collaborative team of designers, storytellers, and strategists, the successful candidate will be responsible for crafting brand stories that resonate with audiences across the full digital ecosystem. This includes email, web, SMS/MMS, social, display, and scripted video, leveraging data and AI to personalize customer experiences at scale.

The role entails working closely with designers, strategists, and analysts to translate data insights and customer behavior into compelling narratives that drive engagement and conversion. The ability to distill complex tech and data capabilities into language that lands and inspires action is crucial. Furthermore, the Senior Copywriter will be tasked with developing messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments.

## What You Will Do - Write clear, persuasive, on-brand copy across CRM channels for Fortune 500 clients across multiple industries - Partner with designers, strategists, and analysts to create resonant messaging that drives engagement and conversion - Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships - Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards to advance and close deals - Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers - Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation - Write and refine copy for bespoke demo experiences, including custom email previews, annotated platform flows, and supporting sales narratives - Collaborate with creative and production teams to develop visually adaptable and narratively precise video scripts - Develop digital copy supporting live and recorded sales demos, ensuring scripts translate cleanly from page to screen

## What We Are Looking For - A natural storyteller with the ability to move fluidly between campaign copy, executive narratives, and platform explanations - Skilled at turning ambiguity into clarity, distilling complex tech and data capabilities into inspiring language - Proactive, accountable, and calm under deadline pressure, with the ability to manage multiple high-priority projects simultaneously - Open to feedback and able to incorporate direction without losing creative conviction - Data-curious, using performance metrics and analytics to inform copy decisions - Strong understanding of how copy performs differently across every channel and format - Proficiency in Excel for data analysis and insight

## Nice to Have - Experience in the marketing technology industry, particularly with AI-Powered Marketing Cloud solutions - Knowledge of CRM and campaign copywriting best practices - Familiarity with sales enablement storytelling and developing narrative-driven copy

## Benefits and Perks - Competitive compensation package - Opportunity to work with a pioneering AI-Powered Marketing Cloud - Collaborative and dynamic work environment - Professional development and growth opportunities - Flexible, remote work arrangements with stipends for home office setup - Comprehensive health insurance and retirement planning - Generous PTO and holiday allowances - Access to the latest marketing technology and tools

- tip: Ensure your portfolio showcases a range of digital copywriting samples, including campaign copy and sales enablement materials.

• tip: Develop a keen understanding of how data and AI can be leveraged to personalize customer experiences and drive engagement.
• tip: Practice distilling complex information into clear, compelling narratives that resonate with diverse audiences.
• tip: Familiarize yourself with the latest trends in digital marketing and CRM best practices to stand out in your application.
• tip: Be prepared to discuss your creative process and how you handle feedback and tight deadlines during the interview process.
• tip: Consider highlighting any experience or certifications in Excel, as proficiency in data analysis is a key requirement for this role.