Senior CRO Manager Growth Optimization Lead for US DTC Company
WFA Digital Insight
The demand for skilled conversion rate optimization specialists has skyrocketed, with a 25% increase in job postings over the past year. As the digital landscape evolves, companies are prioritizing data-driven decision making and user experience. Paired's client, a fast-growing DTC brand, is no exception. With a focus on restoring confidence through innovative beauty and wellness solutions, this company is poised for global expansion. To fuel this growth, they need a seasoned CRO manager who can leverage tools like Google Analytics and GA4 to inform strategy and drive measurable outcomes. Candidates with a strong analytical mindset and experience in A/B testing will be well-suited for this role.
Job Description
About the Role
As a Senior CRO Manager at Paired's client company, you will play a critical role in driving revenue growth and optimizing the customer journey. You will work closely with cross-functional teams, including acquisition, lifecycle, and creative, to inform strategy and execute tests that improve site performance. With a focus on data-driven decision making, you will leverage tools like Google Analytics and GA4 to identify friction points, prioritize improvements, and execute tests that drive measurable outcomes.The ideal candidate will have a strong analytical mindset, be detail-oriented, and have experience in A/B testing and conversion rate optimization. You will be responsible for building and optimizing landing pages, improving user experience, and driving revenue growth through upsells and cross-sells.
You will be part of a dynamic team that values collaboration, creativity, and data-driven decision making. With a growing global presence, this company offers a unique opportunity to make a significant impact on the beauty and wellness industry.
What You Will Do
- Monitor website performance regularly and identify drops in conversion or revenue
- Diagnose friction points across the funnel and recommend solutions quickly
- Own the A/B testing roadmap from hypothesis to execution to analysis
- Prioritize experiments based on revenue impact and strategic value
- Continuously improve conversion rate across key pages
- Build and optimize landing pages for paid media, email, affiliate, and promotions
- Improve product detail pages, bundles, checkout flow, and upsell paths
- Optimize UX elements including layout, navigation, CTA placement, and page structure
- Improve LTV to CAC through funnel and site improvements
- Increase AOV and ARPU through upsells and cross-sells
- Work with lifecycle and paid media teams to improve overall customer value
What We Are Looking For
- 5+ years of experience in conversion rate optimization and A/B testing
- Strong analytical mindset and experience with Google Analytics and GA4
- Experience with landing page and funnel optimization
- Strong understanding of user experience and UX design principles
- Experience working with cross-functional teams, including creative and engineering
- Strong communication and project management skills
- Experience with AI tools for content generation and page creation
- Familiarity with Shopify Plus, Recharge, and Skio
Nice to Have
- Experience with Webflow, Unbounce, or Instapage
- Familiarity with Northbeam, Looker, or similar tools
- Experience with Hotjar, PostHog, or VWO
- Certification in Google Analytics or GA4
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing DTC brand
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Remote work options and flexible working hours
- Access to cutting-edge tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure to highlight your experience with Google Analytics and GA4 in your application
- Showcase your portfolio of successful A/B testing and conversion rate optimization projects
- Be prepared to discuss your approach to data-driven decision making and user experience
- Emphasize your ability to work collaboratively with cross-functional teams
- Don't be afraid to ask about the company culture and values during the interview process
- Research the company's products and services to demonstrate your interest and knowledge
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