Senior Customer Marketing Manager
WFA Digital Insight
As demand for personalized customer experiences continues to rise, companies like Twilio are at the forefront of innovation. With a 25% increase in customer marketing roles over the past year, skilled professionals are in high demand. Twilio's remote-first approach and dedication to global inclusion make it an attractive choice for those seeking a dynamic work environment. To succeed in this role, candidates should possess excellent communication skills, a deep understanding of customer needs, and the ability to craft compelling narratives. Before applying, consider how your skills align with Twilio's mission to revolutionize customer interactions.
Job Description
About the Role
The Senior Customer Marketing Manager position at Twilio is a unique opportunity to shape the future of customer marketing within the EMEA region. As a key member of the Customer Marketing team, you will be responsible for developing and scaling Twilio's customer advocacy program, orchestrating customer storytelling across various marketing campaigns and programs. Your primary objective will be to create a pipeline of customer advocates and lead them through integrated end-to-end engagements, showcasing their success stories across content, events, PR, and beyond.The ideal candidate will have a deep understanding of what resonates with EMEA audiences and be able to map these narratives directly to customer programs. You will work closely with sales, product, and marketing stakeholders to identify and nurture customer advocates, delivering high-impact customer stories that demonstrate Twilio's value and business impact.
What You Will Do
- Partner with sales, product, and marketing teams to identify and nurture Twilio customer advocates
- Develop a deep understanding of the narratives that resonate with EMEA audiences and map them to customer programs
- Lead end-to-end engagements with customers to showcase their success stories across various marketing channels
- Deliver a steady stream of high-impact customer stories to help customers and prospects understand Twilio's value
- Balance local and central needs for EMEA customer storytelling, wearing the customers' shoes to become a trusted partner
- Collaborate with cross-functional teams to build customized, relevant, and mutually beneficial co-marketing experiences
- Source, activate, and amplify customer success stories
- Work with marketing and sales stakeholders to build a pipeline of customer advocates
- Lead customer advocates through integrated end-to-end engagements
- Showcase customer stories across marketing programs to demonstrate Twilio's value and business impact
What We Are Looking For
- 6+ years of experience in customer marketing, advocacy, or related roles
- Excellent communication and storytelling skills
- Experience working cross-functionally with sales and marketing roles
- Experience working directly with senior executives in customer accounts on marketing engagements
- Strong understanding of B2B technology marketing principles
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong project management skills to lead multiple initiatives simultaneously
- Ability to work remotely and collaborate with global teams
Nice to Have
- B2B technology marketing experience preferred
- Experience with large enterprise customers and Global 2000 brands
- Familiarity with Artificial Intelligence (AI) and its applications in marketing
- Experience with marketing automation platforms
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative company
- Remote work environment with flexible working hours
- Access to cutting-edge technology and tools
- Professional development opportunities to enhance your skills
- Collaborative and inclusive company culture
- Recognition and reward for outstanding performance
How to Stand Out
- When applying, be sure to highlight your experience in customer marketing and advocacy, especially in the B2B technology sector.
- Showcase your ability to craft compelling narratives and understand customer needs.
- Prepare to discuss your experience working with senior executives and cross-functional teams.
- Familiarize yourself with Twilio's products and services to demonstrate your knowledge and interest.
- Be prepared to provide specific examples of successful customer marketing campaigns you've led in the past.
- Consider how your skills and experience align with Twilio's mission and values, and be ready to discuss this during the interview process.
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